Sales vs Customer Service

By Kathy Carr
Howie Carr Radio Network


BOSTON — Here’s a line from the 1973 movie, The Way We Were:

“In a way, he was like the country he lived in, everything came too easily to him, but at least he knew it.”

That same description could apply to most radio salespeople back in the 1990s. Agency avails were plentiful. You could make a very nice living just waiting in the office for that next call.