Tag: event marketing

Job Opportunity

Connoisseur Seeks Long Island Sales Pro

By TALKERS | by TALKERS

Recent promotions at Connoisseur Media’s Long Island station group have created an opening at director of sales. Connoisseur says it isimg “conducting a search for a new director of sales, a dynamic leader who values their connection with the Long Island community.  The ideal candidate will be a high-energy seller experienced in developing custom marketing solutions leveraging assets like broadcast media, digital capabilities, and event marketing.  Leadership experience, a passion for driving results, and a talent for building strong client relationships are essential.” See more and apply here.

Sales

Pending Business: King Content

By Editor | by Editor

By Steve Lapa
Lapcom Communications
President

 

PALM BEACH GARDENS, Fla. — If “content is king,” then what is sales?

The sports world seems to be redefining how we view value and utilize king content. The trailblazer is arguably the biggest brand in sports: the National Football League.

The NFL wrote the book on how constant improvement and innovation, especially in media coverage, could drive a brand to unmatched heights in event marketing, viewership, influence, and income. It is no accident the NFL is now in the spotlight again moving the media innovation needle to 5.0.

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