Pending Business: King Content
By Steve Lapa
Lapcom Communications
President
PALM BEACH GARDENS, Fla. — If “content is king,” then what is sales?
The sports world seems to be redefining how we view value and utilize king content. The trailblazer is arguably the biggest brand in sports: the National Football League.
The NFL wrote the book on how constant improvement and innovation, especially in media coverage, could drive a brand to unmatched heights in event marketing, viewership, influence, and income. It is no accident the NFL is now in the spotlight again moving the media innovation needle to 5.0.