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Industry News

Report: Middleton Interviews for WBZ-FM, Boston Morning Gig

By TALKERS | by TALKERS

A Boston Herald piece by Rick Sobey reveals that WBZ-FM, Boston “98.5 The Sports Hub” personality Kendra Middleton has interviewed for the open morning drive position on the station alongside Fred Toucher. Rich Shertenlieb parted ways with the company last month. However, Middleton appeared onim afternoon drive host Mike Felger’s Facebook Live “Off-Air Show” and said she doesn’t think she’ll get the gig. When asked why she said, “Just because I think that I’m young and new. I think [program director] Rick [Radzik] took me very seriously. It’s just I think that there’s probably someone who, I don’t know, I think that I’m qualified. It’s just I haven’t been here very long, so I don’t know.” Station afternoon personality Jim Murray has said he’s not interested in the position. The piece notes that midday personality Rob “Hardy” Poole is being talked about as a candidate for the morning show post. Read the Herald story here.

Industry News

Cumulus Promotes Holly Paras to Regional VP

By TALKERS | by TALKERS

Cumulus Media promotes Holly Paras to regional vice president for the company in which she adds the New London, Connecticut stations to her current oversight of the Providence, Rhode Island cluster.im Cumulus operates news/talk WXLM-AM in the New London market and news/talk WPRO-AM/WEAN-FM and sports talk WPRV-AM in Providence. Cumulus Media president of operations Dave Milner states, “Holly is an extremely effective and capable leader. Having her lead New London in addition to Providence allows for us to provide enhanced solutions for customers in Rhode Island and Eastern Connecticut.”

Industry News

Anne Gress Exits Townsquare Media New Jersey in Budget Move

By TALKERS | by TALKERS

Programmer Anne Gress – who was responsible for news/talk WKXW-FM, Trenton New Jersey 101.5 and CHR WPST-FM – exits her position as director of content for the two stations. Townsquare Mediaim issued the following statement: “Regional VP Brian Lang, who manages all of Townsquare’s stations in New Jersey, explains that the company earlier consolidated leadership in sales, promotions, finance, and engineering for the Trenton-Princeton and Monmouth-Ocean markets. Now it has also aligned content for those markets under Sam Gagliardi as VP of content. Gagliardi, who goes by the name Sam Elliot on the air, earlier served as general manager of Northern Lights Broadcasting in Minneapolis-St. Paul.”

Industry News

WICC, Bridgeport Host Lisa Wexler’s Interview with Mayor Confirms Ballot Stuffing

By TALKERS | by TALKERS

WICC, Bridgeport, Connecticut talk host Lisa Wexler’s Tuesday (12/5) program featured and interview with Bridgeport Mayor Joe Ganim who said he believes his supporters broke the law by mishandlingim absentee ballots but says he had nothing to do with it. He also says he won’t challenge a judge’s decision to toss the results of the September 12 Democratic primary election and possibly rerun the general election. Security cameras revealed people stuffing numerous absentee ballots into collection boxes in what appears to be a campaign of illegal ballot harvesting. Wexler tells TALKERS magazine the exclusive, one-hour sit down with Ganim made the AP and US News & World Report.

Industry News

Cumulus Names Collin Jones to Lead Westwood One

By TALKERS | by TALKERS

Cumulus Media announces that Collin Jones adds the role of president of Westwood One to his responsibilities, effective January 1, 2024. Jones, who also holds the title, EVP of corporate strategy & development for Cumulus Media, takes over for Suzanne Grimes who has decided to “embark on the next chapter of her career after eight years.” Jones has served with Cumulus Media since 2011 and is responsible for leading the company’s strategy, corporate development (including major partnershipsim and M&A), and investor relations efforts. Jones has led the Cumulus through several strategic transactions and growth initiatives including the acquisition of Westwood One in 2013. Additionally, he oversees IncentRev, the company’s e-commerce and daily deal platform. Cumulus CEO Mary Berner comments, “With his deep understanding of both Cumulus Media and Westwood One, Collin is uniquely qualified for this role and is well-prepared to harness the full power of our platform to help Westwood One grow. Collin has consistently demonstrated his savvy business acumen, effective management style, and collaborative spirit, and I have full confidence that he has the skills and the vision to build upon Suzanne’s considerable accomplishments.” Berner adds, “I would like to thank Suzanne for her invaluable contributions and her pivotal role in our success. Under her leadership, we launched the top-rated Cumulus Podcast Network, built the multi-platform Westwood One News/Talk franchise, and established the industry-leading Audio Active Group. Throughout her time with Cumulus, she has been a remarkable leader, colleague, and mentor to many, and we are certain she will accomplish great things wherever she chooses to share her talents next.”

Industry News

WMAL-FM, Washington Raises $400k-plus for Fisher House

By TALKERS | by TALKERS

Cumulus Media’s WMAL-FM in Washington, DC raises more than $413,000 during its 21st annual “WMAL Operation Fisher House Radiothon” held on November 30 and December 1. The broadcast event featured WMAL hosts’ interviews with families of injured veterans that have benefited from the donations made in past radiothons. Over the past 21 years, WMAL listeners have donated more than $8.7 million to support the efforts of the Fisher House Foundation, which provides housing to familiesim of injured military members and veterans who are undergoing treatment. Group homes at Bethesda, Walter Reed, the VA, Dover AFB, and at military and VA medical centers around the world offer a comfortable place for loved ones to live while remaining close to their injured family members. Fisher House Foundation chairman and CEO Ken Fisher says, “For an incredible 21 years, WMAL and its audience have given to military and veteran families through Fisher House Foundation. We are overwhelmed and grateful for the dedication and incredible generosity in support of our nation’s heroes and their loved ones.” WMAL PD and Cumulus Media VP of news/talk Bill Hess comments, “Year after year, our listeners step up with support for injured veterans and their families. As the Fisher House Foundation approaches its 100th house worldwide, it’s rewarding to know our listeners play such a large role in the organization’s ability to serve the families of our wounded servicemen and women.”

Industry News

Civic Media Adds New Evening Show to Wisconsin Talk Network

By TALKERS | by TALKERS

According to a report in the Milwaukee Journal Sentinel, comedian and filmmaker Pete Schwaba is now hosting a nightly talk program on the network of news programs and progressive talk shows that Civic Media is airing on its network of stations in Wisconsin that includes flagship station WAUK-AM,im Waukesha. The “Nite Lite With Pete Schwaba” airs from 8:00 pm to 10:00 pm. Schwaba has hosted programs for PBS Wisconsin in addition to his work in the film industry that includes writing for the 2003 film, A Guy Thing, and his own indie comedy film, The Godfather of Green Bay. He also served as a producer on the Jeff Foxworthy TV show, “Are You Smarter Than a Fifth Grader?” He says, “Entertainment, just like sports, helps bring people together, which is more important now than ever. I’m excited to introduce listeners to people I’ve met over the years in the entertainment business, share experiences, and generally celebrate arts and culture in Wisconsin.” Read the Journal Sentinel piece here.

Industry News

Audacy Gets Grace Period Extension; JPMorgan Chase Resigns Lender Role

By TALKERS | by TALKERS

In SEC filings made on November 29, Audacy gets extensions on the grace periods before default on its Credit Facility to January 9, 2024 and on its Receivables Purchase Agreement for the October Audacy Party Payment to December 10 and the November Audacy Party Payment Due Date to December 11.im The filing comes as Audacy “continues to engage in discussions with its creditors with respect to a number of potential alternatives regarding a restructuring of the Company’s outstanding indebtedness.” It also announces in the filing that JPMorgan Chase Bank, N.A. has resigned as Letter of Credit Issuer and Swing Line Lender (both as defined in the Credit Facility) and that Wilmington Savings Fund Society, FSB was appointed as Administrative Agent and Collateral Agent under the Credit Facility.

Industry Views

Monday Memo: Time Management? Don’t Even Try

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imNews flash: Time cannot be managed. But tasks can.

As we install a new PD at a client station, I will share with you what I’m sharing with him: Four techniques I myself have found EXTREMELY helpful over years of dancing-as-fast-as-I-can in several management positions.

1. “Map” your week. Use a spreadsheet, to create a schedule that doesn’t change week-to-week. Slot-in items like:
a) If you’re on-air: Your show + prep + when you do your daily promo/blog, post/social media, etc.
b) Talent meetings.
c) Regularly-scheduled Boss Time (see “folders’) below.
d) Is there a weekly staff meeting or department heads meeting? Do you routinely meet with sales? Slot it in.
e) In-bin and phone time (see below).
f) Days you’re available to do-lunch, or for sales calls.
g) MBWA time (“Management By Walking-Around”). Build it in.
f) What else?

Tip: Round-up. If something takes 45 minutes, slot-in an hour, to allow for bathroom breaks, checking voicemail, or running-across-the-street for a cuppa cawfee. Consider doing so even if there’s free crankcase coffee there at the station. It’s fresh air. Building in a couple short walks each day can really help you clear your mind between events.

This map you are making is “a living document,” subject to ongoing revision. But plan-your-work-and-work-your-plan, and you’ll find that lots more gets done. You’ll also find that people respond by being more punctual for you.

Tip: Find a hiding place. Always-being-in-your-office tempts interruptions. Two decades of management – and 23 years as a landlord – taught me how some issues that seemed “urgent” to people seeking your attention tend to resolve themselves before the would-be interrupter finds you.

2. Show your boss two file folders, one with your initials on the tab, the other with his/her initials on the tab. Give him/her the one with your initials, and keep the other one. Then, schedule a regular meeting (that goes on your map). The meeting can be weekly, daily, Monday/Wednesday/Friday, whatever. Lock it in, show up on-time.

Pledge to each other that you will avoid ad hoc, single-topic conversations. Unless someone is bleeding or something is on fire, the conversation can wait for a scheduled meeting. Toss a note, or pertinent document, into the folder.

I started doing this when I worked for a particularly “spontaneous” GM. NO NAMES. His half-dozen daily “Got a minute?” interruptions were extremely disruptive. And he was flattered when I showed him the respect of blocking-out Quality Time for issues we shared. Sure, he’d back-slide from time to time. When he did, I would ask, politely, “Do we need to handle this now, or should I put it in The Folder?” He took the hint; and praised me later, during my Performance Review, for suggesting the idea, which he instituted with the sales manager, business manager, and chief engineer. THANK ME LATER FOR THIS ONE.

3. Don’t answer the phone! That’s why there’s voicemail (and caller ID). Phone calls about every little thing are a torturous pause button and invite long workdays and more and taller piles of half-finished tasks. Set aside two times per day to schedule and return calls. Quality Time. Try it, and you will REALLY thank me. And I saved the best for last…

im

4. Touch each piece of paper ONCE. See “In-Bin time” in your weekly map above. Do one-of-the-following with every piece of paper or email that finds you:
a) Deal-with-it instantly (i.e., scribble a response and return to sender), or otherwise bring the issue to closure; OR
b) Send it to someone else (“delegation” in management lingo); OR
c) File it; OR
d) Circular-file-it (sort your mail over the wastebasket); OR
e) There is no e).

Ritualistic as all-of-the-above may seem, YOUR LIFE WILL CHANGE if you take these suggestions literally. Things are busy enough that no routine less structured will suffice. And conducting yourself accordingly will send an important message to the people you work with.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

Cumulus Promotes Beth Coughlin to Regional VP

By TALKERS | by TALKERS

Cumulus Media promotes Beth Coughlin to regional vice president for Buffalo, Erie, and Syracuse markets. She currently serves as vice president/market manager for the Syracuse operations. Theim company operates news/talk WHLD-AM, Buffalo; sports talk WRIE-AM, Erie; and sports talk WSKO-AM, Syracuse as well as 11 music-formatted stations. Cumulus Media president of operations Bob Walker states, “We are pleased to expand Beth’s responsibilities over these three key markets for Cumulus. Her deep experience and effectiveness as a leader make her a natural choice for this enhanced role.”

Advice

Welcome to No-Brand Land!

By TALKERS | by TALKERS

By Gary Begin
Sound Advantage Media

imBroadcasting executives spend millions building their radio station’s brand in the marketplace. But is it being spent in the right place?

The frontline salesperson is a marketer’s greatest asset in creating brand justice and impact. But if you ask brand managers to look at their brand-building budgets, you’d probably see expenses allocated opposite to what drives brand purchase decisions.

Brand marketers continue to pump big bucks into extensive ad campaigns while doing next to nothing to deliver relevant, brand-supporting messages at the all-important, more significant level—the distance between a company’s sales voice and a prospect’s purchase decision.

What’s the answer?

It probably lies somewhere between (1) the unwillingness of radio stations and brand managers to go further “downstream” with their strategic recommendations and (2) the lack of useful tools to get them there.

Welcome to No Brand’s Land

Increasingly, a company’s branding success depends less on what they sell and more on how they sell it. Selected experts in branding seem to be coming around the idea that the power to make or break your brand-building effort lies not in the quality of your advertising but in the customer’s experience at the point of sale. In radio, that’s your over-the-air product and how your ad rep handles the advertiser.

On one side of No Brand’s Land, brand marketers can control all the implementation, ensuring the advertising campaign is right on, the media coverage generated by your on-air promotion is consistent, your Web site looks the same, and your corporate design is in place.

But on the other side of the No Brand’s Land, salespeople are still doing their own thing. They are cutting and pasting old proposals with outdated information and incorrect messages. They’re fabricating homegrown collateral tools and PowerPoint presentations that are, at best, inconsistent with corporate positioning or, worse, downright inaccurate.

The most frightening thing for brand marketers is that these cobbled-together documents must walk the halls of prospective customers, representing the company’s brand at the most critical points in the sales process. Ouch.

Adding insult to injury, the field-fabrication virus spreads exponentially as this lousy information is perpetuated across the channel on the brand’s intranet.

Crossing Over No Brand’s Land

To navigate and successfully cross No Brand’s Land effectively, marketers must start by adapting brand message creation and delivery to today’s strategic sales processes. Two trends will drive marketers’ efforts to create brand-supporting content that helps salespeople sell.

Trend #1: Value Selling

For more than a decade, sales training and methodology experts have focused on improving the consultative selling skills of salespeople—especially in complex selling environments. The concept is simple: first, salespeople identify customers’ needs; then, they demonstrate the ability of a solution to respond to that customer’s specific needs successfully.

Often called Value Selling or Solution Selling, this dynamic and interactive sales process replaces previously static, one-way techniques that debate the merits of competing features and functions.

While salespeople move toward creating a much more customized sales experience for each prospect, most marketing departments continue to deliver generic messaging using static collateral tools—a one-size-fits-all approach for a one-to-one world. No wonder salespeople are forced to scramble to create custom content, piecemealed from various sources, to demonstrate they have listened to the customer.

The first thing brand managers can do to help is translate their high-level positioning into street-ready value propositions and solution messaging that speak to customers the way salespeople have been trained to sell:

  • Create customer empathy by identifying and demonstrating a proper understanding of the critical do-or-die issues facing your customers. Do that for each level of the decision-making team and link it back to how they do their jobs today.
  • Next, determine and articulate the risks if they do not address these issues. Also, firmly establish and highlight the rewards if they do act. Take special care to find out how your customers will define success—determine what they want to brag about if they are successful in achieving positive results.
  • Then demonstrate how your company’s solution helps them respond specifically—and successfully—to their key do-or-die issues.

Trend #2: Dynamic, Personalized Collateral Building

Value selling has raised the bar, forever changing customer expectations about sales experiences. Customers expect company interactions to be personal, relevant, and tailored to their specific needs.

Meanwhile, marketing departments have tried to keep pace by adopting segmentation strategies, doing their best to tailor messages and create more customer-relevant positioning. However, the tools to deliver these increasingly sophisticated messages through the sales channels have lagged. So, we’ve seen a proliferation of static collateral tools designed to fit every occasion.

Unfortunately, salespeople are neither warehouse managers nor librarians, and they have difficulty tracking and finding suitable materials when needed. In response, marketers have set up sales intranets to supply 24×7 access to support materials.

While these intranets improve accessibility to materials, they don’t resolve the most significant issue facing today’s value-selling salespeople: the need to provide prospects with dynamic, personalized sales communications. With only static documentation, salespeople begin creating unique, customized documents for each sales situation.

Typically, this happens at the expense of the brand and the company. The lack of consistency between radio stations and from salesperson to salesperson—undermines the millions spent on brand awareness advertising. The extra time spent by salespeople crafting these personalized proposals, presentations, and collateral pieces keeps them from time better spent with customers.

Marketing’s big win is that every radio salesperson, even within a multi-entertainment environment, will now communicate a consistent company message. Imagine the brand-building power unleashed when sales reps begin delivering a persuasive, powerful, and pre-approved message at every point of customer contact.

Gary Begin can be contacted at: garybegin10@gmail.com.

Industry News

Audacy’s “Radio Libre 790” Names Brand Manager and Unveils Local Shows

By TALKERS | by TALKERS

Audacy’s Spanish language news/talk outlet in Miami names Miguel ‘Mijo’ Irizarry brand manager for the station as it unveils three new local shows. Irizarry is responsible for WAXY-AM Radio Libre 790’s content strategy, talent, operations and branding. Audacy regional president Claudia Menegus states,im “Mijo’s extensive experience and passion for Hispanic radio make him the perfect person to usher in the next chapter of ‘Radio Libre.’ He will play a pivotal role in shaping our content strategy, enhancing the brand, and continuing our vision. Together, we look forward to delivering a fresh and vibrant listening experience that resonates with our diverse audience.” The three new shows include “Despierta Miami” with host Eli Escobar airing from 6:00 am to 10:00 am. She most recently served with the company’s hot AC KHMX-FM, Houston. New to middays is “En este Pais” hosted by Lourdes Ubieta airing from 11:00 am to 2:00 pm. In afternoon drive is “El Show de Jorge Bonilla,” airing from 2:00 pm to 6:00 pm. Bonilla has written for FOX News, Newsmax, The Blaze, The Daily Wire, Breitbart and many more conservative news outlets.

Industry News

Yesterday’s (11/29) Top News/Talk Media Stories

By TALKERS | by TALKERS

The release of more hostages and the extended truce between Israel and Hamas; Henry Kissinger dies at 100; the 2024 presidential race; former President Donald Trump’s legal battles; tonight’s Gavin Newsom–Ron DeSantis debate moderated by FOX’s Sean Hannity; the UN’s COP28 climate summit in Dubai; Elon Musk’s anti-Semitic tweets and X’s loss of advertisers; the scheduled vote to oust George Santos from the House were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

TRUE CRIME: What Would You Do?

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imWHAT WOULD YOU DO? A very good major market DJ murders his wife and injures her lover upon catching them in the marital bed. An 11-year-old girl was in the house – a witness. The murderer is convicted (second-degree murder/“situational crime”) sent to prison, does his time and is released after a few years for good behavior while incarcerated.

Upon release, the convicted murderer is hired as an on-air talent by at least three publicly held companies, with properties licensed by the federal government and heavily staffed with women employees. “Hey, he’s a good jock!” He works continuously from the time of his release until he retires about 18 years later in 1991.

Within the past decade, major market on-air talent have been fired, chastised, suspended or forced to mumble meaningless public apologies for posting tacky memes, joking about sports sideliner Erin Andrews (at the same time TMZ reporters were making the very same jokes about her on FOX), questioning team owners’ judgements, or posting “inappropriate” remarks on all forms of social media. Entire businesses have been lost because of silly off-air comments by talk hosts or DJs. Dr. Laura is an amazingly great talent.

Many of the job security issues faced by today’s on-air talent are the result of social media posts they made a few years ago – or sometimes things they said a few decades ago. Worse, people in all professions get in trouble for expressions uttered outside of the parameters of their actual jobs. A joke about the boss, a compliment about the attractiveness of a co-worker or mocking a product – in very few words – could easily destroy a career.

Considering this oh-so-touchy environment, would the murderer be hired today, or even allowed in a radio station’s lobby?  No, “Humble” Harve Miller, the murderer, would not be hired today by the very same companies that hired him a relatively few short decades ago.

Based on today’s standards, the CEOs of the companies that did hire Humble Harve should be immediately fired or at least forced to issue written public apologies and be deprived of their bonuses or suffer a claw back of their retirement packages. Immediately. My god! An 11-year-old murder witness! 

Too much? Too late, you say. Not practical? Agree!! Those actions would be just as overwrought as firing or shaming a host about their Erin Andrews joke or meme posted on X.

How likely do you think one of my proudest hires, Dr. Ruth Westheimer, would have a chance to become the number one radio personality in New York City today?

Perspective: memes, jokes, asides, and minor league slander only become big deals when the paranoid company stops time and puts out a public apology. The apology inevitably, not the incident, reaches a much larger audience. The public awareness brought about by the apology or employee firing actually causes damage to all involved.

Walter Sabo has helped some of the largest media companies in the world increase share of audience. Clients have included Conde Nast, SiriusXM, ABC, Gannett, RKO General, American Tower, TuneIn and more. The company he founded, HITVIEWS was the first to identify and monetize online influencers as revealed at the TALKERS New Media Seminar in 2008. His Talk Media Network show, “Sterling On Sunday,” generates significant audience share for stations such as WPHT, Philadelphia; KMBZ-FM, Kansas City; KMOX, St Louis; and KFBK, Sacramento. You can learn about the show at www.waltersterlingshow.com or email Walter at walter@sabomedia.com.

Industry News

PodcastOne Announces Deal to Offer Songs and Sounds for Podcasts

By TALKERS | by TALKERS

PodcastOne announces the integration of SourceAudio’s music licensing service, PodcastMusic.com. The company says, “This partnership revolutionizes podcasting, offering personalized and efficient tools for podcasters to discover and select sound designs seamlessly aligned with their shows. Byim incorporating SourceAudio’s cutting-edge AI technology to access top-tier movie and TV music catalogs of 1.2 million songs, PodcastOne aims to elevate the creative quality of their podcasts, providing audiences with an immersive and iconic audio experience.” PodcastOne co-founder and president Kit Gray states, “This partnership marks a significant leap forward in our commitment to delivering an unparalleled podcasting experience. By leveraging SourceAudio’s AI technology, we are empowering our podcasters to discover audio elements that resonate with the essence of their shows, creating a more engaging and immersive listening experience.”

Industry News

Yesterday’s (11/28) Top News/Talk Media Stories

By TALKERS | by TALKERS

The return of Hamas hostages and the pause in Israel-Hamas hostilities; the 2024 presidential race and Nikki Haley earns Koch network cash; former President Donald Trump’s legal battles; Thursday’s Gavin Newsom–Ron DeSantis debate; Liz Cheney’s new book; a surging respiratory illness in China; Hunter Biden to testify before House Oversight Committee; the efforts to oust George Santos from Congress; and Rosalynn Carter’s funeral were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Ratings Takeaways

November 2023 PPM Ratings Takeaways – Part One

By TALKERS | by TALKERS

imNovember 2023 PPM Data – Information for the November 2023 ratings period (October 12 – November 8) has been released for New York, Los Angeles, Chicago, San Francisco, Dallas, Houston, Atlanta, Philadelphia, Nassau-Suffolk (Long Island), Riverside-San Bernardino-Ontario, San Jose, and Middlesex-Somerset-Union (New Jersey).

The only requirement for a spoken-word station to be included here is that they be a Nielsen Audio subscriber – there are no share or rank thresholds.

NFL; NBA; and NHL team names of corresponding spoken-word flagship(s) are bolded.

DNA – DNA = Did Not Appear – Does Not Appear

Comparisons are October 2023 – November 2023 (6+).

NEW YORK

News/Talk

WABC 3.1 – 3.0, #11 – #11

WOR 1.2 – 1.3, #23 – #22

WKXW .8 – .8, #25 – #25

WKXW Stream .3 – .2, #37 – #38

News

WINS-FM 4.3 – 4.8, #7 – #6

WCBS-AM 2.3 – 1.9, #15 – #19

Business News WBBR .4 – .5, #34 – #31

WINS-FM Stream .4 – .4, #34 – #34

WCBS-AM Stream .2 – .2, #40 – #38 

Sports Talk

WFAN FM & AM 2.9 – 2.8, #13 -#12 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.4 – 1.5 #21 – #21 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream .9 – .9, #24 -#24 (Giants, Brooklyn Nets, New Jersey Devils) 

Public Radio News/Talk

WNYC-FM 4.4 – 4.0, #6 – #9

WNYC-AM 1.3 – 1.1, #22 – #23 

LOS ANGELES

News/Talk

KFI 4.5 – 5.1, #5 – #4

KEIB .8 – .7, #32 – #33  (Clippers)

KRLA .6 – .5, #33 – #36  

News

KNX-FM 3.3 – 3.2, #10 – #10

KNX-FM Stream .1 – .1, #39 – #40  

Sports Talk

KLAC 1.3 – .9, #27 – #30 (Chargers, Clippers)  

Public Radio News/Talk

KPCC 2.5 – 2.5, #13 – #15

Flagship of the Rams and Lakers is sports talk KSPN, which is unlisted in this sweep.

Kings’ games are heard on the iHeartRadio app, while games of the Anaheim Ducks are heard on the Ducks stream.

CHICAGO

News/Talk

WGN 3.6 – 3.4, #8 – #10  (Blackhawks)

WLS-AM 1.5 – 1.5, #24 – #23

WLIP .3 – .2, #37 – #41

WVON DNA – DNA, DNA – DNA

WLS-AM Stream DNA – DNA, DNA – DNA

News

WBBM-AM & WCFS 5.6 – 5.4, #3 – #3

WBBM-AM & WCFS Stream .1 – .1, #45 – #44

Sports Talk

WSCR 2.5 – 2.3, #14 – #14 (Bulls)

WMVP 1.6 – 1.7, #22 – #19 (Bears)

WSCR Stream .3 – .5, #37 – #33 (Bulls) 

Public Radio News/Talk

WBEZ 3.2 – 3.1, #12 – #11  

SAN FRANCISCO

News/Talk

KSFO 1.6 – 1.6, #20 – #19

KSFO Stream .4 – .4, #28 – #28 

News

KCBS-AM & KFRC 6.6 – 6.5, #2 – #3

KNEW .2 – .3, #32 – #31  

KCBS-AM & KFRC Stream .1 – .2, #36 – #34

KKSF DNA – .1, DNA – #37 

Sports Talk

KNBR 3.2 – 3.4, #11 – #9 (49ers)

KGMZ 1.8 – 2.1, #18 – #15 (Golden State Warriors)

KTCT .3 – .6, #29 – #26  

KGO .3 – .2, #29 – #34  

KGO Stream .2 – .2, #32 – #34    

Public Radio News/Talk

KQED 5.3 – 6.7, #3 – #2

KALW .3 – .3, #29 – #31

Note: Public radio news/talk KQED’s +1.4 (5.3 – 6.7) is tied for the highest (6+) October 2023 – November 2023 increase by any station in these 12 PPM-markets.

DALLAS

News/Talk

WBAP 4.5 – 3.5, #4 – #11

KEGL 1.4 – 1.6, #27 – #25  (Mavericks)

KSKY .6 – .6, #33 – #32

KLIF-AM .4 – .5, #37 – #33

KSKY Stream DNA – DNA, DNA – DNA 

News

News – Talk KRLD-AM 2.1 – 2.0, #21 – #21 (Cowboys)

News – Talk KRLD-AM Stream DNA – .1, DNA – #39 (Cowboys)

Sports Talk

KTCK 4.7 – 5.6, #3 – #1  (Stars)

KRLD-FM 3.6 – 4.1, #10 – #5 (Cowboys)

KRLD-FM Stream .2 – .5, #38 – #33 (Cowboys)

Public Radio News/Talk

KERA 2.4 – 3.8, #18 – #6

Note: Public radio news/talk KERA’s +1.4 (2.4 – 3.8) is tied for the highest (6+) October 2023 – November 2023 increase by any station in these 12 PPM-markets; conversely, news/talk WBAP’s -1.0 (4.5 – 3.5) is Dallas’ largest (6+)October 2023 – November 2023 decrease.

HOUSTON 

News/Talk

KTRH 4.0 – 4.1, #9 – #9  (Rockets)

KPRC .9 – .6, #26 – #28  

News

None

Sports Talk

KBME 1.5 – 1.3, #22 – #22  (Rockets)

KILT-AM 1.5 – 1.3, #22 – #22 (Texans)

KFNC .3 – .2, #29 – #30

KILT-AM Stream .2 – .2, #31 – #30 (Texans)

Public Radio News/Talk

KUHF 1.8 – 2.2, #21 – #20

ATLANTA

News/Talk

WSB-AM & WSBB 8.1 – 8.8, #2 – #1

WFOM .4 – .4, #30 – #29

WGKA .3 – .2, #32 – #33

WSRV-HD3 Stream 2 – .2, #33 – #33

WAOK .1 – .1, #37 – #36

WAOK Stream .1 – .1, #37 – #36

News

WBIN  DNA – DNA, DNA – DNA

Sports Talk

WZGC 3.0 – 3.4, #14 – #11 (Falcons, Hawks)

WCNN 1.8 – 1.2, #18 – #21

WZGC Stream .6 – .4, #27 – #29 (Falcons, Hawks)

Public Radio News/Talk

WABE 3.6 – 3.2, #10 – #13

WRAS  .6 – .9, #27 – #24

Note: Sports/talk WCNN’s -.6 (1.8 – 1.2) is tied for Atlanta’s highest (6+) October 2023 – November 2023 decrease. 

PHILADELPHIA

News/Talk

WPHT 2.1 – 2.2, #15 – #15

WKXW DNA – 1.0, DNA – #24

WPHT Stream .5 – .6, #23 – #26

WURD Stream .6 – .3, #25 – #26

WURD .5 – .4, #23 – #28

WDEL-AM DNA – .1, DNA – #31

WKXW Stream DNA – DNA, DNA – DNA 

News

KYW & WPHI 5.4 – 5.3, #6 – #6

KYW & WPHI Stream .1 – .1, #27 – #31

Sports Talk

WIP 8.2 – 8.5, #2 – #2 (Eagles)

WIP Stream 1.5 – 1.7, #20 – #19 (Eagles)

WPEN-FM 1.2 – 1.3, #21 – #22 (76ers, Flyers)

Public Radio News/Talk

WHYY 3.1 – 2.9, #11 – #11      

NASSAU-SUFFOLK (LONG ISLAND)

News/Talk

WABC 2.2 – 2.1, #18 – #17

WOR 1.1 – 1.3, #22 – #20

WLIR .2 – .2, #30 – #31

News

WINS-FM 3.7 – 4.1, #7 – #7

WCBS-AM 2.7 – 2.4, #12 – #13

WINS-FM Stream .6 – .6, #25 – #25

Business News WBBR .3 – .3, #29 – #30

WCBS-AM Stream .2 – .2, #30 – #31

Sports Talk

WFAN-FM & AM 3.9 – 3.9 #6 – #8 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 3.0 – 3.3, #11 – #11 (Jets, Knicks, Islanders, Rangers)

WFAN-FM & AM Stream 1.2 – .9, #21 – #22 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

WSUF .2 – .2, #30 – #31

RIVERSIDE

News/Talk

None

News

KFOO .1 – .1, #24 – #22

Sports Talk

KPWK DNA – .1, DNA – #22

Public Radio News/Talk

KVCR .5 – .4 #19 – #20

KPCC .1 – DNA, #24 – DNA

SAN JOSE

News/Talk

KSFO 1.1 – 1.4, #23 – #21

KSFO Stream .2 – .2, #30 – #31  

News

KCBS-AM & KFRC 6.0 – 5.9, drops to #2 after four consecutive months at #1

KCBS-AM & KFRC Stream .3 – .3, #29 – #28

KNEW .2 – .3, #30 – #28  

Sports Talk

KNBR 5.2 – 4.0, #5 – #7 (49ers)

KGMZ 2.1 – 1.7, #16 – #18 (Golden State Warriors)

KGO Stream 1.0 – .8, #25 – #26  

KTCT .8 – .8, #27 – #26   

KGO .6 – .3, #28 – #28    

Public Radio News/Talk

None

Sharks’ games are carried on the Sharks Audio Network.

Note: Sports/talk KNBR’s -1.2 (5.2 – 4.0) represents the highest October 2023 – November 2023 decrease by any station in these 12 PPM-markets (6+).

MIDDLESEX-SOMERSET-UNION (New Jersey)

News/Talk

WKXW 6.0 – 6.3, #2 – #3

WKXW Stream 1.0 – .6, #19 – #22

WOR .6 – .6, #23 – #22  

News

WINS-FM 2.3 – 2.1, #11 – #12

WCBS-AM .9 – 1.1, #21 – #18

WINS-FM Stream .3 – .3, #27 – #26

WCBS-AM Stream DNA – DNA, DNA – DNA

Sports Talk

WFAN-FM & AM 3.4 – 3.6, #9 – #9 (Giants, Brooklyn Nets, New Jersey Devils)

WEPN-FM 1.2 – 1.4, #17 – #17 (Jets, Knicks, Islanders, Rangers)

WFAN FM & AM Stream 1.2 – 1.1, #17 – #18 (Giants, Brooklyn Nets, New Jersey Devils)

Public Radio News/Talk

None 

Up next: November 2023 overviews for: Washington, DC; Boston; Miami; Seattle; Detroit; Phoenix; Minneapolis; San Diego; Tampa; Denver; Baltimore; and St. Louis.

Mike.Kinosian@gmail.com

Industry News

WWO: Studies Show AM/FM and Tax Prep Services a Good Match

By TALKERS | by TALKERS

The latest blog post from the Cumulus Media | Westwood One’s Audio Active Group contains data from five studies that indicate AM/FM radio is a good medium to advertise tax preparation services. Some of the findings include: 1) AM/FM radio is an ideal medium for the tax preparation category: Heavyim AM/FM radio listeners are 39% more likely to pay $301+ to have their taxes prepared and show greater familiarity, interest, consideration, and usage of tax category brands; 2) AM/FM radio ads drive site traffic for tax preparation brands: In the LeadsRx attribution study of a tax preparation service’s multi-wave campaign, AM/FM radio generated between a 43% to 47% increase in website traffic; 3) Branding early and often in tax preparation service ads drives more site traffic: LeadsRx found the top three creative executions that drove site traffic for a tax preparation service had the marketer’s brand name within the first five seconds of the ad; and 4) compared to other radio formats, a 2023 tax prep campaign on news/talk and sports stations realized a higher percentage share of interactions than the percentage share of their Nielsen ad impressions. See the blog post here.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

“The Patriot” is coming to Houston. TALKERS magazine sources indicate that a new conservative news/talk station with a strong, market-wide signal will debut in Houston on or shortly after January 1, 2024. It will feature new, local morning and afternoon drive shows and an array of syndicated personalities including Rob Carson, Todd Starnes, Rich Valdes, Chris Plante, and Wendy Bell. Confirmation to come. In the meantime, for more information contact: Steve@Lapcomventures.com

Jordan Schlansky rises from Conan O’Brien’s associate producer (with “various duties”) to his co-host – with the launch of “The Conan and Jordan Show” on SiriusXM’s Conan O’Brien Radio channel. SXM says, “Conan and Jordan will explore their strange relationship and get to know each other even better during their radio series. In the debut episode, the pair delved into Jordan’s favorite band, Rush, and his pronunciation of Socrates, among other topics. Plus, they spoke with several callers live on air.”

In conjunction with today’s national Giving Tuesday, the Broadcasters Foundation of America is asking radio and television professionals to consider a tax-deductible donation that will help their colleagues in need. The BFoA, a 501c3 charity, provides financial assistance to people in radio or television who are in need due to a debilitating disease, accident, or disaster. BFoA president Tim McCarthy comments, “Giving Tuesday is a perfect day to think of our colleagues who have fallen on challenging times. Every week we receive more requests for aid, and we cannot turn our backs on our hard-working colleagues who life has dealt a difficult hand, leaving them in need of our help.” Find out more about how to give here.

Audacy Dallas raised over $88,000 for the My Possibilities charity that serves adults with disabilities such as Down Syndrome, Autism, Asperger’s, Prader-Willi, head injuries and more, as part of 105.3 The Fan’s 13th annual Piece-A-Thon. On November 22, midday show “K&C Masterpiece” co-hosts Kevin Hageland, Cory Mageors, and Mike Bacsik took over the station’s airwaves from 5:30 am to 7:00 pm and welcomed special guests that included Dallas Cowboys EVP and chief brand officer Charlotte Jones, Dallas Stars Foundation president Marty Turco, former Texas Rangers pitcher Derek Holland, and more.

Industry Views

Pending Business: Coffee Talk

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imHave you tried the $7 cup of coffee at Starbucks?

A recent visit to my neighborhood location was an eye-opener. The demographics were broader than a trip to Disneyland. The service was average, as the baristas gave a hearty Moe’s welcome shoutout, heads down cranking out the orders.

A recent study showed 63% of millennial coffee drinkers are good with that $7 price because the coffee experience made them feel good. I was wowed at the acceptance of the price point. If the average consumer goes to Starbucks 16 times a month, that is over $100 a month on coffee. No wonder there more than 16,000 locations in the U.S. We just can’t get enough!

Yes, I am a student of successful marketing no matter what the product or service is. Tide, Starbucks, iPhone – what is it about the product that drives the value proposition? Quality? My gym socks do just as well in the less expensive laundry detergent. Dependability? My iPhone needs rebooting more than I would like to admit. Consistency? Ever taste Pike Place when it is from the bottom of the canister? No product or service is flawless, yet we consistently pay more for some over others. Is it marketing, packaging, or genuine performance? A little of everything.

Let us connect to our sales world.

1) There is no shortage of Tide. Yet it is still the most expensive brand on most supermarket and big box store shelves. Consumers have paid a premium for nearly 80 years because we trust the product. And therein lies the lesson for talk radio sellers. The trust your audience has in your on-air hosts is hard-earned equity reinforced every day.

2) The sit-down experience and service in a Starbucks is unique. From Manhattan to Carmel, California, locally owned coffee shops try, and some may succeed but the overall sit-down experience and service at Starbucks is consistently high-quality, meeting our expectations no matter where you are and so price barriers come down. Lesson #2 for sellers. Is your buyer-seller exchange always at a consistent important level no matter how close your relationship with your advertiser? Even when business is down?

3) There is no way to Google that answer. Put yourself in the shoes of your advertiser, especially a first-time advertiser when the wrong copy runs, an invoice is incorrect, or another issue comes up. Is it quick and easy to resolve a discrepancy? Will you invest the time and patience to ease the process?

Our talk radio business rarely integrates intangibles when it comes to pricing. Competitive, efficiencies and demand traditionally drive pricing. Yet the talk radio personalities are the ones with all the intangibles. From political influencers and offering emergency weather information to life changing news storylines that need interpretation to become more acceptable. Yet through it all, we are still the $1 cup of coffee.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

iHeartMedia Expects $100 Million in Proceeds from BMI Deal

By TALKERS | by TALKERS

iHeartMedia, Inc announces that in connection with the previously announced acquisition of Broadcast Music, Inc (BMI) to a shareholder group led by New Mountain Capital, LLC, it expects to receiveim approximately $100 million of proceeds related to its equity interest in BMI, subject to approval of the transaction by BMI shareholders and customary regulatory approvals. iHeartMedia says it plans to use the proceeds for general corporate purposes, which may include the repayment of debt. The transaction is expected to close by the end of Q1 2024.

Industry News

WSAR, Fall River, Massachusetts Personality Hector Gauthier Dies

By TALKERS | by TALKERS

Longtime Fall River, Massachusetts radio personality Hector “Happy Hec” Gauthier died on Fridayim (11/25) after a brief illness at the age of 80. Gauthier had been the host of the “Bristol County Breakfast Club” on Bristol County Broadcasting’s WSAR-AM for more than four decades. Gauthier began working at WSAR in the 1960s. During his career with the station he served as program director, general manager, news reporter, production director, account executive, and copy writer. In 2000, Gauthier was named Radio Broadcaster of the Year by the Massachusetts Broadcaster’s Association. Read the Herald News story here.

Industry Views

Monday Memo: We Don’t Just Do Live Audio Anymore

By TALKERS | by TALKERS

By Holland Cooke
Consultant

What used to be “a radio station” is now the hub of live AND on-demand audio AND video AND text and graphics. As we populate all the platforms with which we share listeners’ attention (and advertisers’ do-re-mi), I’ve gathered tips from the pros:

im

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

Midwest Communications’ news/talk KFGO-AM/FM, Fargo “The Mighty 790” is named Best Radio Station in Inforum’s 2023 The Best of the Red River Valley. The station has held the #1 position in the annual feature for more than 20 years. KFGO operations manager Joel Heitkamp states, “We have by far the biggest and most talented staff and we’re not afraid to add to it. We still go out there and find ways to improve. Our responsibility, first and foremost, is to our listeners. We’ll always realize that.”

Recently retired WIP-FM, Philadelphia morning drive host Angelo Cataldi publishes a book chronicling his career titled, LOUD: How a Shy Nerd Came to Philadelphia and Turned up the Volume in the Most Passionate Sports City in America (Triumph Books, 2023). The publisher’s promotion for the book says, “LOUD is an exuberant chronicle of Cataldi’s life, from his childhood as a self-described ‘king nerd’ in Providence, Rhode Island, to the traditional newspaper career he left behind, and his eventual rise to the top of the Philadelphia sports radio scene on WIP. Through it all, Cataldi remained dedicated to his mission of talking about what the city was talking about, in the same tone. And that tone was loud, passionate, and unapologetically real.”

Industry News

Michael Harrison to Keynote and Be Honored at Next Hurley Charity Dinner in AC

By TALKERS | by TALKERS

im

TALKERS founder Michael Harrison has been named keynote speaker and guest of honor at the forthcoming 16th Annual Hurley in the Morning Charity Foundation Dinner Gala and Silent Auction. The event, organized annually by WPG, Atlantic City morning host and noted radio industry philanthropist Harry Hurley, has raised more than $1.4 million for worthy causes across New Jersey and beyond.  It has become one of the most important annual civicim events in the Garden State drawing 250 guests including government officials, media representatives and community-minded business leaders. The gala will be held on Friday, October 4, 2024 at Resorts Casino Hotel in Atlantic City. Harrison says, “This is a huge honor and I’m looking forward to addressing this distinguished event with observations about the media’s position at the crossroads between politics, journalism and changing social norms.” Hurley tells TALKERS, “Our special event will be taking place four weeks before one of the most consequential national elections in American history… arguably, the most important election since the Civil War era.  It deserves to have a keynote speaker as eloquent as Michael Harrison.”

Industry News

Hannity’s DeSantis vs Newsom Debate Set for November 30

By TALKERS | by TALKERS

FOX News Channel star Sean Hannity is moderating a live, 90-minute televised debate between Florida Governor and GOP presidential candidate Ron DeSantis (R) and California Governor Gavin Newsom (D) on Thursday, November 30 in Alpharetta, Georgia. “DeSantis vs. Newsom: The Great Redim vs. Blue State Debate” will air on FNC from 9:00 pm to 10:30 pm (and simulcast on FOX News Radio) with a half-hour, post-debate analysis featuring Hannity and a panel of guests. FNC says, “Focusing on the major issues impacting the country, the debate will examine the vastly different approaches the two governors have and offer insights into their political philosophies as well as ambitions for the nation. Throughout the debate, Hannity will highlight a variety of issues in each state, including the economy, the border, immigration, crime, and inflation. Presented without an audience, the governors will have equal opportunity to respond and address each issue.”

Industry News

Bearman Guests on McCain Podcast

By TALKERS | by TALKERS

im

Former TALKERS Heavy Hundred radio talk show host Ethan Bearman, of KGO, San Francisco; KSCO, Santa Cruz; and KABC, Los Angeles fame, recently participated as a guest on Meghan McCain’s new podcast titled, “Meghan McCain Has Entered the Chat,” discussing the disturbing wave of anti-Semitism being expressed in the US as a result of the Israel-Hamas War. Bearman left day-to-day talk radio several years ago for a burgeoning career in his own entertainment law firm, as well as teaching at Loyola Law School and engaging in environmental projects in Los Angeles. He’s also an active guest on radio and TV talk shows. Bearman (right) and McCain (left) are pictured when they met several years ago at a TALKERS conference.

Industry News

TALKERS News Notes

By TALKERS | by TALKERS

FOX News Channel correspondent Benjamin Hall traveled to Kyiv, Ukraine this past weekend for the first time since the attack that left him catastrophically injured in March of 2022. The trip, organized by Fox Corporation executive chairman and CEO Lachlan Murdoch, included a sit-down interview with Volodymyr Zelenskyy that will air on “Special Report with Bret Baier” November 21. Amid enduring more than 30 surgeries over the last 20 months, Hall chronicled his journey in Saved: A War Reporter’s Mission to Make it Home which was published in March 2023 and became a New York Times bestseller.

Cox Media Group Atlanta’s radio stations partnered with the Atlanta Community Food Bank to collect 14,478 pounds of food between November 11-18. The effort by news/talk WSB-AM/WSBB-FM and its three music-formatted sister stations, generated 16,965 meals for food-insecure individuals in Georgia. CMG Atlanta VP and market manager Jaleigh Long says, “This year was a record-breaking year for pounds of food collected that will make a positive impact on our community. We’re thankful for the partnership with Atlanta Community Food Bank and grateful to be able to help struggling families during this time of ‘thanks’ and ‘giving.’”

Benztown president Dave “Chachi” Denes has dropped new episodes of his “Chachi Loves Everybody” podcast and one is an interview with newly elevated president of The Weiss Agency, Heather Cohen.

Industry News

Yesterday’s (11/20) Top News/Talk Media Stories

By TALKERS | by TALKERS

The negotiations with Hamas over release of the hostages; Elon Musk sues Media Matters over its report on X content that’s caused advertisers to leave the social media platform; OpenAI staff threatens mass exit in wake of Sam Altman ouster; President Joe Biden turns 81; a federal appeals court rules only the U.S. AG can enforce section 2 of the Voting Rights Act; the Thanksgiving holiday and the forecast that could affect travel; former President Donald Trump’s legal battles; the 2024 presidential race; and the Supreme Court rejects Derek Chauvin’s appeal of his conviction in the death of George Floyd were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: The Dilemma

By TALKERS | by TALKERS

By Steve Lapa
Lapcom Communications Corp
President

imWhat’s old is new again.

From Jonathan Swift and Mark Twain to Winston Churchill, Peter Allen and Carole Bayer Sager, historic influencers have been credited with owning that phrase as long as I can remember.

That single concept is one of the foundational principles of media sales, even today. If you have been selling or managing long enough to remember pay phones on street corners, in hotel lobbies and airports, you should have a special appreciation for what follows. Let’s start with:

1. The “Golden Choice: Ratings or Results.” Which would you rather be selling? Top-rated content, or content that generates top performance results? No, they do not necessarily go hand in hand. Just because you sell major-scale delivery, doesn’t necessarily mean your audience will meet the advertiser’s expectation of performance. Like many of you reading this column, I’ve had the privilege of representing both sides of the dilemma; top-ranked content in radio, TV, digital and social media that did not meet the Key Performance Indicator requirements and smaller scale content that delivered annual renewals, year after year. I work with content that generates millions of impressions weekly and content that does not participate in Nielsen surveys, or delivers moderate scale, yet the old dilemma of ratings or results seems new to the newer digital/social media sales teams making calls today.

2. Does the creative match the audience? This is one of my favorite questions, especially when it comes to host-reads. The greatest talents I’ve worked with are never afraid to ask for the creative freedom to tweak copy points to match their audience. Every great host knows the audience. Sometimes it pays dividends to allow for creative freedom and sometimes it becomes a fast track to a cancellation. The difference is the confidence the advertiser has in you and the talent you represent.

3. Just say no, or go with the flow? When business is soft, most sellers and managers will take the short-term test dollars. Thirteen-week minimums become two-week tests and thus a product or service is given a short-term ride on what should be a longer-term campaign. But let’s face it, we’ve all compromised somewhere to help make the cash register ring a little louder. With a respectful nod to every seller and manager, that timeless call is totally up to you.

From local radio sales and podcasts to digital and social media sales, what’s old is new again and again.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry Views

Monday Memo: Be Conspicuous When Competitors Are MIA

By TALKERS | by TALKERS

By Holland Cooke
Consultant

imIn a recent column, I outlined win-win radio/TV station alliance tactics. This week, as stations are finalizing 2024 budgets, a tip for advertising your station on TV.

Dominate in January. Why:

— It’s a buyer’s market then, and your message won’t compete with other stations’ promotion. Slaves to conventional wisdom, they will be running DURING the Spring book, because they forgot that radio listening is habit, which will be set long before diaries and PPM will collect data. Smart stations derive a benefit message and set that habit BEFORE the book.

im

— If you can trade for over-the-air stations, the price is right. In January they’re lean too. Can you trade – or afford to pay cash for – cable? Two reasons cable might be a better deal:

1. You can target your signal pattern better than over-the-air channels, whose coverage footprint is bigger than yours; and

2. You can buy channels with programming similar to yours. FOX News Radio affiliate? Buy FOX News Channel (and Newsmax).

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins” and “Confidential: Negotiation Checklist for Weekend Talk Radio.” Follow HC on Twitter @HollandCooke

Industry News

WTVN, Columbus Unveils New Morning Program

By TALKERS | by TALKERS

iHeartMedia’s Columbus news/talk WTVN-AM launches a new 5:00 am to 9:00 am show called “Columbus’ Morning News” hosted by station program director Mike Elliott. Contributors to the program include sports director Matt McCoy, news reporter Scott Jennings, traffic reporter Johnnyim Hill, and producer Michael Campana. The station says, “Thirty-year market veteran, Elliott, who started at WTVN in 1999 as the producer for Columbus radio legend Bob Conners, will continue to serve as program director for 610 WTVN. ‘Columbus’ Morning News’ will also feature timely guests and newsmakers to wake up information-hungry listeners with the local and national news they need to start each day in Ohio’s Capital City. Elliott adds, “I’ve done everything on WTVN except host my own show, and now I get that chance. I’m grateful to be working with the most talented team in the business every morning to bring the news to the best audience out there!”

Industry News

Fisher House Offers Free Thanksgiving Radio Special

By TALKERS | by TALKERS

Fisher House Foundation is offering the Thanksgiving Week edition of “The Fisher House Story” to stations for free. The “The Fisher House Story” programs – available now for download – are available in varying lengths: three-hours, one-hour, 25- and 30-minutes for news/talk stations as well as a 30-minute public affairs show designed for all radio formats. The programs are hosted by longtime Washington, DCim radio personality Larry O’Connor and feature stories of our nation’s heroes, the families who serve by their side, and how Fisher House plays a role in their journey. The inspiring and patriotic radio show features an exclusive interview with Jessica Lynch, who recounts her harrowing experience as a prisoner of war during the early days of the 2003 invasion of Iraq during Operation Enduring Freedom. She reveals details of her treatment during her captivity, her rescue, the ensuing years of medical treatment and the special role Fisher House played (and continues to play) in her recovery. Fisher House Foundation provides a home away from home for families of patients receiving medical care at major military and VA medical centers. Fisher Houses provide temporary free lodging so families can be close to their loved ones during medical care because “A Family’s LOVE is Good Medicine.” For more information on this radio special, available cash and barter free, contact Larry O’Connor at 562-665-9537 or loconnor@fisherhouse.org.

Industry News

TALKERS Legal Editor Steve Weisman Testifies Before Senate on Scamming

By TALKERS | by TALKERS

im

Steven J.J. Weisman, Esq., who has served as the legal editor of TALKERS magazine since the early 1990s, testified yesterday (11/16) before the U.S. Senate Special Committee on Aging about the dangerous proliferation of scams being targeted to America’s senior population.  Weisman, a law professor at Bentley University in Boston and the founder of the popular website Scamicide is a nationally renowned expert on scams and cybercrime. In addition to his prepared statement, Weisman was questioned by US Senators Bob Casey (D-PA), Elizabeth Warren (D-MA) and Mark Kelly(D-AZ). You can see Weisman’s testimony here. Steve Weisman is also this week’s guest on the Michael Harrison Interview podcast you can listen to here. TALKERS publisher, Harrison states, “We are fortunate to have a legal mind as prominent and respected as Steve Weisman’s on our team of communication experts.”

Industry News

Bloomberg: Audacy Gambled on CBS Radio Merger

By TALKERS | by TALKERS

A piece at Bloomberg by Ashley Carman looks at the $1.5 billion 2017 merger of Audacy (formerly Entercom) and CBS Radio and concludes that the deal has been a back-breaker for the company as Carman writes, “Now, six years later, Audacy is struggling under the weight of $1.92 billion in debt and shriveling demand for radio advertising, an industrywide plague.” The piece goes beyond just Audacy’sim financial struggles and looks more broadly at how radio as a legacy medium is facing “the same headwinds as other traditional media.” Carman adds, “Stations are losing their grip on younger audiences, and advertisers are tuning out. Fresh sources of revenue, like podcasts and streaming audio, are going to new contenders such as Spotify Technology SA or just failing to make up for the lost radio ad dollars.” The U.S. radio business has always touted its reach, but according to Lauren Russo, EVP at ad buyer Horizon Media, broadcast radio faces real problems. “The broadcast marketplace is extremely soft for ’23 and similarly for ’24. The overall audio ecosystem continues to grow from a streaming and podcasting perspective, but at the expense of broadcasts.” Read the Bloomberg piece here.

Industry Views

SABO SEZ: Seek New Story Sources and Surprise Your Listeners

By TALKERS | by TALKERS

By Walter Sabo
Consultant, Sabo Media Implementers
A.K.A. Walter Sterling
Radio Host, “Sterling On Sunday”
Talk Media Network

imEarlier this week, Michael Harrison published his top 10 list of suggestions for being a successful talker. Item number three really caught my eye:

“Avoid worn out talking points. Be original. Always bring something new to the table. Otherwise you DESERVE to be replaced by AI.”

 When consulting client stations, the PD and I will take the on-air team through a pragmatic brainstorm session to discover completely unused source material.

First the material should be intriguing to you and appealing to your listener (singular.) New sources mean surprises and the fastest and most economical method of generating word of mouth, phone calls and cume is to present surprises all day.

1. Close to home. Pay foreground attention to incidents at home. Your home. Events that you may view as mundane could bond you with your listener. Consider that water in the basement, check engine light, parent/teacher conference, bad bank behavior, in-law interference. If any of those experiences has happened to you, you honestly know that they are a bigger deal than speeches in Congress.

2. Search the names of locations that you never discuss. Those searches have revealed to me and my listener that the number one fear in Siberia is the vast forest fires and that as the permafrost melts, it could expose million-year-old deadly viruses. One “Siberia news” search. Try this, search “Keith Fons North Pole Alaska” You will discover a bizarre Christmas story.

3. Local morning TV shows have unique fun stories that you don’t see because you’re listening to the radio. Go to their websites and you will see all of their topics, with audio, dated. 

Take a different approach to proven topics. A trait of successful hosts is that they discuss common topics but take a very different tact. Some examples: When TV legend Ann Bishop of WPLG Miami died, fellow broadcaster Neil Rogers mourned Bishop by saying, “She did nothing for me, sir.”

On crime in Cleveland, the late Mike Trivisonno on WTAM declared, “the best thing that could happen is for the Mafia to come back to Cleveland.”

Howard Stern surprises you every time he opens his mouth. It’s the fresh topics combined with surprising POV=Star. 

Walter Sabo has an outstanding track record advising media companies wishing to increase their share of revenue. His weekly syndicated show Sterling On Sunday aims to provide three hours of completely unique topics.  Contact him at walter@sabomedia.com or 646.678.1110