iHeartRadio Parters with Beach Football League

iHeartMedia announces its new partnership with the BFL – Beach Football League – that will “integrate iHeart’s expansive live radio, digital, podcast, social and live event platforms into the BFL’s growing national footprint, supporting event promotion, fan engagement, entertainment programming, athlete storytelling, and community initiatives surrounding BFL events across the country.” Just what is the Beach Football League? It’s a new sports league founded by former NFL linebacker Tully Banta-Cain. “The BFL combines professional tackle football on sand with music, celebrity appearances, youth camps and festival-style beachfront entertainment experiences.” The partnership began last weekend with the Santa Cruz Beach Classic and continues with this Saturday’s Fiesta Hermosa Sunset Showdown.