Industry News

KMJ-AM/FM, Fresno Raises $620,000 for Central California Food Bank

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Pictured above at last Friday’s 10th annual KMJ’s Feeding Families Fund Drive is station news anchor Liz Kern (left) and station talk host Ray Appleton – with his dog Elvis (right). The Cumulus Media news/talk station helped raise $620,000 for the Central California Food Bank. In the last decade, KMJ’s Feeding Families Fund Drive has raised a total of over $4.4 million to help feed area families in need. The fundraiser is conducted every year in partnership with the Musson family at agribusiness firm GAR Bennett, which very generously matches 50% of the total funds raised through the drive.

Industry News

Meta May Delete News From Its California Apps

In a warning issued yesterday (Wednesday, 5/31), Meta claims it will pull news links from Facebook and Instagram in California if lawmakers in The Golden State move forward with a bill that would tax the company for news content. The proposed California Journalism Preservation Act would require online platforms to pay a “journalism usage fee” to news providers whose work appears on their services. Under the measure, an estimated 70% of the money collected from that fee would support newsrooms throughout California. Meta argued the bill will aid out-of-state companies and says if the Journalism Preservation Act is enacted, it will remove news from Facebook and Instagram altogether. While the bill has been praised from some of California’s largest journalism unions such as Media Guild of the West and Pacific Media Workers Guild, non-profit media advocacy organization Free Press Action has criticized it, per CNN, as doing “nothing to support trustworthy local reporting and would instead pad the profits of massive conglomerates.”

Industry News

Larry Elder Fined by California’s Fair Political Practices Commission

According to a story in the Los Angeles Times, former Salem Radio Network host and current GOP presidential candidate Larry Elder was fined $2,000 for violating California’s Political Reform Act duringim the 2021 recall election. The story indicates that Elder “failed to disclose earnings from 10 entities on his statement of economic interest, including Salem Media, Epoch Times and Turning Point USA, according to the state election commission.” The commission found “no evidence of intent to conceal” and the financial disclosure documents have been corrected. Read the Times story here.

Industry News

The Epoch Times Podcaster Explores California Exodus in New Documentary Film

Siyamak Khorrami, host of the successful “California Insider” audio/video podcast and editor of the Southern California edition of The Epoch Times, explores the unprecedented mass exodus of California and its root cause in his new documentary, LEAVING CALIFORNIA: The Untold Story, an Epoch Original production. In the 70-minute feature-length film that premieres tomorrow (4/21) on LeavingCAmovie.com, Khorrami takes viewers on an intimate journey of love, loss, tragedy and hope as residents face the prospect of leaving their beloved state. As a regular guest of the show, California Policy Center president and award-winning journalist Will Swaim says, “California’s bad ideas go national really fast. And if California fails, the United States fail.” This cautionary tale highlights crime, education, business environment, cost of living, environmental legislation and homelessness that are trending beyond California. “California Insider” is a twice weekly 30-minute podcast (Apple, etc.) and television show (in 30 million homes on NTD cable network). Episodes are also available on YouTube and Epoch TV. Launched in 2020, Khorrami focuses on the critical issues and current events of the wealthiest and most populated state in the nation.

Industry News

Yesterday’s (3/20) Top News/Talk Media Stories

The presidential race; former President Donald Trump’s legal battles and his bond problem; the economy, including the record high financial markets and the Fed keeps interest rates on hold; the Israel-Hamas war and Secretary of State Anthony Blinken in Egypt for ceasefire talks; the $1.2 trillion funding package to keep the federal government operating; the U.S. migrant crisis; California passes Proposition 1 to tackle homelessness; the U.S. conducts tests on hypersonic missiles; the clashes between violent gangs and civilians in Haiti were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry Views

Pending Business: March Madness 2024

By Steve Lapa
Lapcom Communications Corp
President

imMarch is half over, and the Madness is just beginning.

Can you feel the social media buzz driven by countless fans from Florida and Iowa to California as they brag and bet on their favorite teams?

Advertising as well is turning to the tournament page and taking on the creative themes that talk to the millions of fans who will fill out their brackets in that new age science called “bracketology.” Is that basketball novice who wins the office money pool because the uniforms were just the right color still in the office? Or how about grandma beating a few experts because she really has been a fan for over 60 years. So much for the science behind “bracketology.”

Industry surveys project nearly $2.7 billion will be wagered during the madness as the dollars flow through legal venues. This year may be a little different as fans in Iowa play a unique role. More on that in a minute.

As a forever basketball fan and a fan of great marketing, March Madness is that rare intersection of high-level athletic performance and competitive marketing execution on full display in front of millions almost every day for nearly three weeks. The summer Olympics in Paris scheduled July 26-Aug 11, come close, but the Olympic games play to a multi-sport, truly global crowd. There is nothing else in sports and marketing that compares to the prolonged, daily intensity surrounding the “Big Dance,” and this year it is truly a dance.

Fans are in for a next-level experience as Iowa’s amazing Caitlin Clark puts Women’s March Madness on the sports map once and for all. This year the social media buzz will have the additional fandom buying every ticket in sight as Caitlin’s Iowa Hawkeyes sold out arenas around the country.

So, what does all this March Madness fandemonium have to do with what we do in sales and marketing? Let’s learn.

1. Watch for marketers who get the emotional connection with the core fans. This year’s messaging will broaden beyond what you might expect.

2. As demographics change, so will creative.

3. Although your marketing may be limited to your local market, watch for new categories that can open your thinking.

Nearly 133 years have passed since Dr. James Naismith grabbed a round ball and a basket. His goal was to invent a simple game to keep a group of young men active during those maddening winter months in Springfield, Massachusetts. If he could only have imagined what he started.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com.

Industry News

Todd Starnes Speaks at Reagan Ranch

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Pictured above is nationally syndicated talk radio host Todd Starnes delivering the keynote address at the Young America’s Foundation’s National High School Conference at the Reagan Ranch in Santa Barbara, California. All students received a copy of Starnes’ newest book, Twilight’s Last Gleaming: Can America Be Saved? (Post Hill Press 2023), based on a speech delivered by President Ronald Reagan.

Industry News

Yesterday’s (2/21) Top News/Talk Media Stories

The Russia-Ukraine war and the aftermath of the death of Vladimir Putin opponent Alexei Navalny; the Alabama Supreme Court ruling that an embryo is a baby; the presidential race and Nikki Haley’s focus on the South Carolina primary; the U.S. migrant crisis; former President Donald Trump’s legal battles and the disqualification case against Fani Willis; President Joe Biden cancels $1.2 billion in student debt; the Joe Biden impeachment inquiry and the charges against ex-FBI informant Alexander Smirnov; and the atmospheric river dumping huge amounts of rain on California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (2/19) Top News/Talk Media Stories

The battle in Washington over aid for Ukraine and the death of Vladimir Putin opponent Alexei Navalny; the Israel-Hamas war and the U.S. proposal for a temporary ceasefire; the legal battles facing former President Donald Trump and the Fani Willis misconduct investigation; the presidential race and President Joe Biden’s age; the U.S. migrant crisis; the Iran-backed Houthi militia’s attacks in the Red Sea; and the intense rainfall hitting California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (2/7) Top News/Talk Media Stories

The U.S. migrant crisis and Congress’ failure to pass border control and aid to Ukraine and Israel legislation; SCOTUS to hear the Donald Trump election eligibility case; the Fani WillisNathan Wade relationship; the Israel-Hamas war and the humanitarian crisis in Gaza; the Russia-Ukraine war and Tucker Carlson’s claim he’ll interview Vladimir Putin; U.S. military strikes on an Iran-backed militia in Iraq; Super Bowl LVIII and MAGA’s Taylor Swift-NFL conspiracy theory; the atmospheric river bringing floods and mudslides to Southern California were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

Yesterday’s (2/5) Top News/Talk Media Stories

House Republicans reject a bi-partisan plan to stop migration at the border in exchange for aid to Ukraine; today’s House vote on impeaching Homeland Secretary Alejandro Mayorkas; the 2024 presidential race; Secretary of State Anthony Blinken meets with Saudi crown prince to drum up support for Gaza cease fine; the heavy rains and mudslides in Southern California; MAGA’s Taylor Swift-NFL conspiracy theory; Donald Trump’s legal battles; the Fani WillisNathan Wade relationship; Toby Keith dies at 62 after a battle with cancer; and King Charles III steps away from official duties to undergo cancer treatment were some of the most-talked-about stories in news/talk media yesterday, according to ongoing research from TALKERS magazine.

Industry News

TALKERS News Notes

PodcastOne enters into a new agreement with Kelly Stafford for her “The Morning After with Kelly Stafford & Hank” podcast for exclusive distribution and advertising sales rights. The podcast starring the wife of LA Rams QB Matthew Stafford and Detroit TV news personality Hank Winchester launched in 2021 and joined the PodcastOne network in 2022. PodcastOne president and co-founder Kit Gray comments, “Kelly is a leading voice in the parenting influencer space. She has been a big part of our network, and we are thrilled to have her extend with us. We love the recent addition of Hank as co-host of ‘The Morning After’ and can’t wait to see where the show goes moving forward.”

GCN-syndicated talk host Dr. Daliah Wachs adds Jeri Lyn Broadcasting’s adult contemporary KHTS-AM/K251CF, Santa Clarita, California to its roster of affiliate stations. KHTS airs the program on Saturdays from 11:00 am to 1:00 pm.

Virtual News Center adds Four Corners Broadcasting, LLC’s five stations serving the Durango, Colorado market to is roster of affiliates. Local newscasts are being anchored by Sandi Conner.

Industry News

Top News/Talk Media Stories Over the Weekend

Negotiations in Congress over border legislation and aid to Ukraine and Israel; the U.S. military strikes Iran-backed groups in Iraq and Syria; MAGA’s Taylor Swift-NFL conspiracy theory; the 2024 presidential race; Donald Trump’s legal battles; the Fani WillisNathan Wade relationship; Sunday evening’s Grammy Awards; an atmospheric river drenches Southern California; and Apple’s Vision Pro headsets hit stores were some of the most-talked-about stories in news/talk media over the weekend, according to ongoing research from TALKERS magazine.

Industry News

Salem Does Sale Leaseback on Camarillo Offices

In a January 25, 2024 filing with the Securities and Exchange Commission, Salem Media Group reveals that it is entering into a sale/leaseback deal on its former corporate headquarters on Santaim Rosa Road in Camarillo, California. Although the company officially moved its headquarters to Irving, Texas, the Camarillo offices are still the base of some of its corporate operations. In notifying and seeking approval from lender Siena Lending Group LLC, Salem notes that the Camarillo officers are being sold to Greg Robinson for $6.2 million and that cash will be applied to the company’s debt. It will then lease the property for $500,000 per year.

Industry News

KBLA, Los Angeles Kicks Off Year-Long Climate Justice Campaign

SmileyAudioMedia, Inc announces that flagship station KBLA, Los Angeles “Talk 1580 AM” is launching a $2 million, 12-month Climate Justice Campaign with four clear objectives: center the voices of communities of color in the climate conversation, connect at-risk fellow citizens with advocacy organizations, increase climate health literacy, and highlight frontline climate justice crusaders of color.im The company says that the initiative will achieve these objectives with a robust schedule of climate-themed broadcasts and special programming during the next 12 months, four free community events (one per quarter), two town halls broadcast nationally from Los Angeles, and a savvy social media and marketing campaign. KBLA says its public and private partners in this initiative include: LADWP, Metro, the Port of Los Angeles, CalEndow, California Community Foundation, the Sierra Club, the South Coast Air Quality Management District and others who will join the campaign in Q2, Q3 and Q4. Chief visionary officer and nationally imsyndicated talk host Tavis Smiley says, “The harsher impacts of climate change weigh heavily on communities of color. In these underserved communities, families are less likely to have air conditioning, shade trees, bus shelters, water and energy effective appliances and other infrastructure that’s critical to mitigate a changing climate. As the most ‘trusted, credible and reliable’ media source in Southern California for African Americans and beyond, our talk station is committed to do more than just talk in these troubled times. There is a clear connection between Dr. King’s moral consistence on the notion of reverence for human life or the interconnected nature of life and the future of our world house. On this MLK holiday weekend, KBLA assigns itself the task of elevating the climate conversation by amplifying the voices of those who are most impacted by the climate catastrophes we are all witnessing in real time. In a real sense, climate is king.”

Industry Views

Benztown CEO/Founder Andreas Sannemann is This Week’s Guest on Harrison Podcast

The CEO/founder of Benztown, one of the world’s most successful creators and suppliers of radio station jingles and imaging, Andreas Sannemann is this week’s guest on the award-winning PodcastOne series, “The Michael Harrison Interview.” Sannemann is a leading international audio imaging specialist, composer and entrepreneur based at Benztown’s European headquarters in Stuttgart, Germany. He joined forces with Dave “Chachi” Denes (who is a past guest on this podcast) and Oliver Klenk in 2008 to form the company.  Benztown’s American headquarters are located in Glendale, California. The international production giant provides imaging and other types of programming content and branding to radio stations in the United States, Germany, England, Australia, New Zealand, and more servicing over 2,300 affiliates on six continents. Audio imaging for the 21st Century and beyond – that’s Sannemann’s mission! Michael Harrison says, “I’ve been talking with broadcast industry leaders around the globe, as we lead up to the United Nations ‘World Radio Day 2024’ on February 13, to acquire a greater comprehension of the massive scope of this medium beyond the US. Sannemann and I discuss the state of radio around the world from his knowledgeable perspective in Germany.  I’ve always had a special place in my heart for jingles and imaging. The audio jingle has gone through many incarnations over the years, but our modern world has not grown so sophisticated as to relegate them to being a relic of the past. Catchy, ear-wormy jingles are still a major part of product branding, and this continues to be a rich and valued tradition in the radio business where personalities, shows and especially stations regularly present a harmonic group of people singing names and call letters. Jingles and imaging are a key part of the radio ‘esthetic.’ Radio-lovers and audiophiles will find this conversation illuminating.” Harrison is serving as executive advisor to UNESCO for “World Radio Day 2024.” Listen to the podcast in its entirety here

Features

Ladd Have Mercy

imLOS ANGELES – As students, enthusiasts and caretakers of this wonderful medium, we’re keenly aware that radio’s “Golden Age” boasted an incredible array of entertainers and broadcasters.

With lifestyles, technology and society being what they are today, it’s almost inconceivable to imagine that families would actually gather around the radio and attentively listen – and indeed hang onto – each and every word that emanated from that mysterious entertainment-laden box sitting in the living room.

Fundamentally important back then, of course, was a concept known as “Theater Of The Mind.”

No one embodied and personified it better than one of the bigger-than-life talents of that era: Orson Welles.

Most are familiar with his epic “War Of The Worlds.”

Pictures Set In Songs

The list of other outstanding “Mercury Theater” presentations Welles was responsible for is much too lengthy to cite here, but his legendary “Theater Of The Mind” mystique lived on nightly in Los Angeles, where Jim Ladd was a welcome guest for Southern California listeners dating back to 1969 and hosted a regular show on SiriusXM’s Deep Tracks channel the past 11 years.

Theater Of The Mind so perfectly describes what Ladd tried to do, although it’s not radio drama in the pure sense. “What I [attempt] at night is to show you pictures and do that by playing sets of songs,” the (then) highly popular KLOS-FM, Los Angeles 10:00 pm – 2:00 am personality remarked to me. “If you follow the lyric content of each song, as well as the song’s emotional feel, it should tell you a story with a beginning, middle and end. Thus, it’s theater.”

Throwback To Creativity

In addition to providing his special spin to Theater Of The Mind, Ladd was also responsible for keeping another bit of radio history on life-support.

Most air personalities are required to adhere to strictly enforced music lists, but Ladd’s nightly, four-hour, Los Angeles air-shift was a throwback to the days of “free-form” radio.

The result was similar to what existed in April 1967, when a new phenomenon started taking shape. “That was the beginning of FM and this multi-billion dollar industry,” Ladd recalled. “[Free-form] started on a station [KMPX, San Francisco] where the phone was literally disconnected, because they couldn’t pay the bill. [Tom Donahue] had an idea; he went there and it took off. For a while before deregulation, that’s what all FM radio did in any market. Free-form worked great, until they killed the golden goose.”

Right Place, Right Time

Southern California native Ladd was extremely fortunate to have been able to launch his radio career in the country’s second-largest market. “Part of it was timing,” he admitted. “I was at a little station in Long Beach [KNAC-FM] that decided it was going to try this new, hippie, underground thing. They didn’t know what it was, but [the feeling was to] hire some hippies and see if they could make some money with it. I happened to be right there at that time.”

A frustrated musician, who wanted to be a songwriter, Ladd recounted a life-altering conversation he and a buddy had in a car. “My friend said that I should be in radio. I was 19 or 20 at the time and your friends at that age seldom notice anything but themselves. For some reason, that stuck with me. Thank God, FM was in its infancy and they’d take complete novices like me off the street and give us shows. Owners didn’t know anything about the Grateful Dead or The Who, but we did.”

Check Mate

Instead of walking into a studio and following a computer-generated music log, Ladd was given freedom to use his imagination. His only preparation was what was happening in life.

Resulting sharp, clever music sets he composed weren’t written out in advance. “The way I work is to turn the music up loud and get the song working on me,” he commented. “Once [that happens], it keys in my mind what will fit next.”

Such an intricate process included a mental checklist. “I’ve figured out the lyrics will work, but I need to know how the song I’m playing ends and how the next song begins,” he explained. “If I’m playing a balls-out rocker, I can’t go into some acoustic piece. In that way, it’s really like a chess game. I have to plan these things to start every single segue as I’m doing it. That’s the way that works best for me.”

There were nights, however, that Ladd knew that he “[didn’t] have it,” but as he maintained, “I’ve been doing it long enough to put on a good professional show. Sometimes, I don’t have what I’m striving for, which is to make a connection with the audience. Without having to prompt them or explain anything, my audience lights up the phones. They call because they get what I’m doing. Once that connection is made, then look out, because the rocket is taking off.”

Gracefully Handling The Tragedy

Recalling the horrific September 11, 2001 “Attack On America,” Ladd noted that although it was one of the country’s greatest tragedies, “It was easy to immerse myself into something like that. It so moved me that I had no problem thinking of songs to play or what I wanted to say.”

Judy Collins’ version of “Amazing Grace” was the first song he played when he went on the air that night. “Believe it or not, it set the tone for what I did for … the next two weeks.”

As it usually did, the audience – even or perhaps especially in this painful period – stepped up to the plate. “This is the thing about free-form radio that’s so precious to me,” Ladd emphasized. “Nobody called me on 9/11 with an idiot request. When I played sets of 9/11 songs, everybody was calling in with [appropriate] suggestions. Second only to dealing with the tragedy, the hardest part was to know when I could play groups like AC/DC again. I found that very difficult; you can only feel your way through it.”

 Loyal Listeners

In his third tour of duty at (then ABC-owned) classic rocker KLOS, Ladd was a legitimate cult figure in the Southland for his work at legendary cross-town rocker KMET.

Southern California listeners were stunned on Valentine’s Day 1987 when the “The Mighty Met” (now Audacy smooth AC KTWV) – became smooth jazz “The Wave.”

Also on Ladd’s impressive resume were stints at Los Angeles outlets KLSX and KEDG.

The notion of an air personality “connecting” with the audience is both elementary and elusive. Ladd was a rare case of a non-drive time music personality who amassed a loyal, vocal following.

Grateful for such audience allegiance, Ladd didn’t take it for granted. “My audience has been that loyal from KMET to KLOS and all the [other] stations in between. My part of the bargain is that I won’t lie to them or let them down by doing a format. I was off the air twice in my career for two years each. That was very difficult, but because I did that, I’ve earned the right to do this and I think the audience responds to that.”

Offered jobs by stations that wanted the “Jim Ladd” name, he opined, “They didn’t understand what that meant. They thought they could just plug in my name, not let me do what I did and it would be the same thing.”

Your Attention Please

Evenings and nights were Ladd’s domain throughout his career. “I wouldn’t want to do middays or afternoon drive,” pointed out the personality known for his “Lord have mercy” exclamations. “Listening habits are such that you can’t sit and listen like you can at night. People are working, picking up the kids and doing life.”

Much like Welles’ Mercury Theater, Ladd’s show required attention. Otherwise, it was just like playing one song after another, without making that all-important connection. “The audience’s side of the bargain is that they have to bring their attention to the show,” he insisted. “I’ve done [6:00 pm – 10:00 pm] in my career and that worked out very well. The show is a bit different, in that, it’s not quite as eclectic. I don’t know if I’d be playing Judy Collins and Johnny Cash in [that time]; maybe – but maybe not.”

Convinced his free-form style could be utilized elsewhere, Ladd, nevertheless, pondered that to his knowledge, “I’m the Alamo – the last guy standing. That’s certainly the case in a major market. The big tragedy is that there are so many talented [personalities] who, although they wouldn’t do the same show that I do, could do free-form radio. We’re losing all that talent. I’m not the only guy in the world who can do it. I’m the one who was stubborn enough to say that I won’t follow a list – I just won’t do it.”

Powerful Trinity

Among those who influenced Ladd’s on-air style were former MTV personality and ex-KEDG program director J.J. Jackson; veteran Los Angeles air talent Raechel Donahue, who went on to do 7:00 pm -12:00 midnight in Denver at KQMT “The Mountain”; longtime KMET personality the late B. Mitchel Reed; KMET’s Pat Kelley; Cynthia Fox; Jack Snyder; and the late, underrated Mary Turner. “The wonderful, beautiful part of free-form radio – and most importantly – at KMET was that it wasn’t about being a star,” Ladd asserted. “What we were doing was our part of the ‘social revolution’ at the time. It was like a triad: The people on the street, the music, and us. We took the message of Dr. [Martin Luther] King and combined it with the music of Bob Dylan.”

One highly significant aspect in noting those former KMET staffers was that they’d each listen to everyone else’s show and it elevated their own game. “I’d hear Cynthia do a great segue, or Mary would do a great segment and that would inspire me,” Ladd enthused. “What I miss most is that kind of camaraderie – it’s just me now. I can’t tune in to hear someone else’s great segue. When I heard one of my colleagues do something that touched me, the first thing I wanted to do was to call them and tell them it was great. The second thing was that – from their subject matter – I got 15 different ideas to use when I got to work that night. That was the beauty of it.”

Role Model

National audiences became aware of the iconic Los Angeles talent through shows such as “Innerview,” “Headsets,” and “Jim Ladd’s Living Room.”

Considerably more than someone who voiced a script for a syndicated show, Ladd spent a great deal of time scrutinizing the fine art of interviewing. “I ripped off just about everything I know about interviewing people from Elliot Mintz,” he confided to me. “Elliott was my role model. He’d interview the Shah of Iran one week and John Lennon & Yoko Ono the following week. He’d talk with everyone in a warm, low-key and intelligent manner. It was completely unlike anything [else] I’d heard at the time and that really impressed me.”

The “Innerview” show had an 11-year run and was carried by 160 stations. “It was the first of its kind,” boasted Ladd, whose other syndication work involved voiceovers for an overseas television show. “I’m very proud of the work we did [on ‘Innerview’]. I did 99% of the interviews in the front room of my house in an artistic community in Laurel Canyon. People would immediately be put in a very comfortable place. It’s not a studio – it’s my home.”

The Work Is The Key

Another reason why people felt at ease was that, instead of focusing on a person’s life, Ladd addressed their work. “They loved that. Rather than talking about how many girls they had, what kind of drugs they did and life backstage, I studied every word of every lyric of the new album they wanted to talk about and grilled them about their songs on the environment. It would require six to eight hours of preparation. Then there was another 20 – 25 hours to write the one-hour show; it was a lot of work.”

Writing became such a worthwhile experience that, in 1991, he penned “Radio Waves: Life And Revolution On The FM Dial.”

As a result of these syndicated projects, this immensely respected rock personality diversified himself; the book became a big hit. “I guess I’m a radio guy who learned how to become a writer,” Ladd mused. “In order to get up enough courage to write my book, I read authors I like. I was required to do a great deal of writing for ‘Innerview’ and would write out what I’d say – which is something I never do [on my live show]. You’d also end up with two hours of tape and pick out what the person was going to say, how I was going to introduce it and what song would follow it.”

A Distant Second

Whenever anyone asked Ladd to name his favorite band, he qualified his answer by separating the Beatles.

The quartet, he stressed, had to be placed in a completely different category.

After that’s been done, he named the Doors as his favorite.

The same applied to his most memorable radio experiences, with KMET being the Beatles’ equivalent. “We were at the right place at the right time with the right people. We loved each other and there’s never been anything else like it.”

Nonetheless, he quickly stated that his favorite time is the next time he was able to sit behind a microphone. “The reason for that is [KLOS’-then program director] Rita Wilde,” he proclaimed. “I don’t know how I got so lucky to have a boss who was [such a great on-air personality] and so supportive. If it weren’t for Rita Wilde, I wouldn’t be on the air – that’s just a fact. I want to keep free-form radio alive for the audience, but I also owe her to make this happen. She’s under a lot of pressure [when it comes to my show]. When I go in at 10:00 pm, the format literally stops. I can’t think of another boss in the world who would understand that.”

Numbers Game

His multi-decade Los Angeles track record and loyal following notwithstanding, Ladd still realized that ratings played a role in dictating his employment; however, as he declared, “Rita is one of the first people I’ve ever worked for in this business I trust when she says the numbers are up or down.  Sometimes in my career I’ve found out from people who didn’t work at the station that my show was doing great. When there’s a down book, [management is usually] right there.”

Ultimate People Skills

Certain managers and programmers, he claimed, kept good books a secret from him; however, “Rita calls immediately when I have an up book. If I have a down book, I don’t hear from her; I have to call her. That says volumes to me. We’ll deal with a problem, but she doesn’t want to get me upset. She might tell me that I’m playing too much of this or not enough of that, but she never says anything [threatening]. It’s always from a helpful and suggestive [stance]. When the numbers are good, she leaves me totally alone. From my perspective, you can’t ask for more than that. Her people skills are unbelievable.”

In addition to have wanted to keep free-form radio alive as long as possible, Ladd disclosed that he wanted “to walk away before I can no longer do my job. I don’t know when it will happen, but the next stage in my life will probably be to write fulltime – I’m working on it.”

Contact TALKERS Managing Editor Mike Kinosian at Mike.Kinosian@gmail.com

Industry News

KNX, Los Angeles Addresses Retail Theft in Town Hall Broadcast

Audacy all-news KNX, Los Angeles held a live, one-hour town hall event before a studio audience in the  Audacy SoundSpace on L.A.’s Miracle Mile last night (12/12) titled, “Smash and Grab: Stealing theim Season.” The station says it “featured an informative, spirited, and sometimes fiery debate about the growing problem of organized retail theft and what can be done about it.” Appearing on the panel of experts were Todd Spitzer, Orange County district attorney; Marc Beeart, director of fraud & corruption prosecutions at the L.A. County District Attorney’s office; Lt. Sergio Perez, coordinator of the California Highway Patrol retail theft task force; Tinisch Hollins, executive director, Californians for Safety and Justice; and Charis Kubrin, criminologist, UC Irvine. Check out the program here.

Industry News

KFI, Los Angeles’ Pastathon Raises $1.3 million and 81,000 Pounds of Pasta & Sauce

iHeartMedia’s news/talk KFI, Los Angeles raised more than $1.3 million and 81,000 pounds of pasta and sauce to benefit Caterina’s Club during its “KFI PastaThon” that took place took from November 15 through December 3. Caterina’s Club provides more than 25,000 nutritious meals every week to childrenim in need in Southern California. The charity also helps families get back into stable home environments and teaches teens the skills they need to work in the hospitality industry. This year, all 168 Wendy’s restaurants in Southern California continued their partnership and offered customers the opportunity to donate. KFI program director Robin Bertolucci says, “Once again, the KFI audience has come through with incredible generosity and kindness. This is our 13th year and every year we are touched by the giving spirit of KFI listeners. A huge thank you to them and to our partners, Smart and Final and Wendy’s for giving our listeners another way to give back to the community.”

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TALKERS News Notes

Edison Podcast Metrics data from Edison Research indicates that the podcast, “New Heights with Jason and Travis Kelce,” has skyrocketed in listening over the last two months. Since Travis’ romance with Taylor Swift became public, the show has experienced a staggering four-and-a-half times increase in weekly reach among podcast listeners age 13 and older in the U.S. The influx of Swifties appears to have contributed to these numbers. Not only has the high-profile romance between Kelce and Swift helped grow the show’s weekly reach, but it has also significantly changed the gender breakdown of the show’s listeners. Before the pairing, the show’s listening base was 32% female, now the much-larger audience is 50% women.

AdLarge Podcast Network announces that three programs are joining the network. The company says the inclusion of “The Moments Podcast” featuring Lexi Hidalgo, “Dear Young Married Couple,” and “The Mother Daze ” exemplifies AdLarge’s ongoing dedication to championing and elevating the voices of women in podcasting.

Virtual News Center adds new affiliate KTNK, Lompoc, California to its growing roster of radio stations. Jared Cerullo provides local newscasts for the Sticks Media, LLC station.