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FOX Business Anchor Liz Claman Inducted into Cable Hall of Fame

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Longtime FOX Business anchor Liz Claman was inducted into the Cable Hall of Fame at a ceremony at the Ziegfield Theatre in New York on April 19. Claman is host of “The Claman Countdown” and was joined at the event by show executive producer Brad Hirst and senior producer Milanee Kapadia. Also attending in support of Claman was FBN SVP of programming Ralph Giordano and vice president Charlie Brady. Claman stated, “I value this award more than you’ll ever know.”

Industry News

Hillsdale College Student Wins Best Documentary from IBS

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Pictured above is Hillsdale College student Thérèse Boudreaux (’24) who won first place for Best Documentary at this year’s Intercollegiate Broadcasting System Awards presented at the organization’s conference hosted in New York City. Boudreaux’s entry was PFAS: Forever Chemicals,” and this award marks WRFH/Radio Free Hillsdale 101.7 FM’s eighth national first-place award from the Intercollegiate Broadcasting System. WRFH general manager Scot Bertram states, “Our students produce impressive content, and once again their hard work has been recognized. Our students have a passion for audio and storytelling. They’ve dedicated themselves to creating high-quality programming and that effort is reflected in their accomplishments.”

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TALKERS News Notes

Edison Podcast Metrics data from Edison Research indicates that the podcast, “New Heights with Jason and Travis Kelce,” has skyrocketed in listening over the last two months. Since Travis’ romance with Taylor Swift became public, the show has experienced a staggering four-and-a-half times increase in weekly reach among podcast listeners age 13 and older in the U.S. The influx of Swifties appears to have contributed to these numbers. Not only has the high-profile romance between Kelce and Swift helped grow the show’s weekly reach, but it has also significantly changed the gender breakdown of the show’s listeners. Before the pairing, the show’s listening base was 32% female, now the much-larger audience is 50% women.

AdLarge Podcast Network announces that three programs are joining the network. The company says the inclusion of “The Moments Podcast” featuring Lexi Hidalgo, “Dear Young Married Couple,” and “The Mother Daze ” exemplifies AdLarge’s ongoing dedication to championing and elevating the voices of women in podcasting.

Virtual News Center adds new affiliate KTNK, Lompoc, California to its growing roster of radio stations. Jared Cerullo provides local newscasts for the Sticks Media, LLC station.

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Salem Washington DC Reports from “March for Israel” Rally

Media coverage of Tuesday’s “March for Israel” event at the National Mall included Salem Mediaim Group’s general manager for Christian talk WAVA-FM, Washington, DC Chuck Olmstead. Olmstead tells TALKERS, “It was an amazing day to be at that at that gathering. I met some amazing people. One Jewish woman I interviewed has a home in Bethesda, MD as well as a home in Israel. She was at her home in Israel on 10/7 and continued to stay in Israel but came back for the rally. She was articulate and had a great story to tell. It is interviews like that, that are hard to distill down to sound bites.”

Industry Views

Monday Memo: What Aren’t You?

By Holland Cooke
Consultant

imThanks to those who sent comments on last week’s column “Gradually, they know you,” which recommended brevity in explaining to listeners who you are.

Equally important: Clarity that you’re NOT what listeners DON’T want. If you’re a host or programmer, you want to understand listener turn-offs as well as Viking Riverboat Cruise Lines seems to know their prospects.

Promising that “We do not try to be all things to all people,” the Viking brochure promises:

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No children under 18.

No casinos.

No nickel and diming.

No charge for Wi-Fi.

No charge for beer & wine at lunch & dinner.

No umbrella drinks.

No photography sales.

No art auctions.

No inside staterooms.

No smoking.

No waiting in lines.

No format lights, butlers or white gloves.

And the brochure details an “Environmentally Considerate” culture “reducing impact through design & technology,” i.e., solar panels, recycling & waste management, etc.

With SO many audio competitors, we can’t risk ambiguity.

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Confidential: Negotiation Checklist for Weekend Talk Radio;” and “Close Like Crazy: Local Direct Leads, Pitches & Specs That Earned the Benjamins.” Follow HC on Twitter @HollandCooke

Industry Views

Monday Memo: Sell Yourself a Schedule

By Holland Cooke
Consultant

imI asked my pal, longtime radio seller, now retired: “How often were you asked, ‘How much would you charge for ONE commercial?’”

“Many times!” he guffawed. “I told ‘em ‘Keep your money! It won’t work!’” And he would explain to the prospect that repetition is the key to radio advertising.

Pitch like your happiest advertisers

Smart reps schedule commercial flights using the Radio Advertising Bureau’s Optimum Effective Scheduling formula (OES), because “message retention and recall begins after three exposures.”

Don’t stop there. I don’t know WHEN I’ll need to buy a tire, but when that next nail finds me, I know WHERE I will buy, because that retailer advertises enough to own “tires” in my mind. Purchasing a whole car is more foreseeable, and I’ve read that it takes many buyers 90 days to pull the trigger. So, if the copy is just right, always-on always works.

Programmers: Are you selling your station, on its own air, with the frequency we preach to clients? And – no matter how often you freshen your imaging – is the benefit statement as consistent as the many ways “Liberty-Liberty-Libbberty” assures us “you only pay for what you need?”

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Sales 101: “Your best prospect is…”

Say it with me: “…an existing customer.”

To be clear: Nothing you say on-air will add cume, because the only people who hear your imaging are already listening.

Hey, who wouldn’t want a bigger budget for billboards over the Interstate? But it’s…the Interstate. Many who give it a glance (at most) don’t even live here. Some of those who do might give you a try. And whether they do or whether they don’t, there’s very little you can do to keep them sitting in a parked car, listening. So how can we invite them back more often?

Tip: On-hour news appointments, “a quick [name of network] update, throughout your busy day” as the world we live in has listeners wondering “What NEXT???” This is increasingly useful for music stations, with music now commoditized by non-broadcast competitors.

Rip me off

On-air promos accomplish three things:

— Defining the station, labeling your button in the listener’s mind.

— Asking for more occasions of listening, thus the newscast tip above.

— Listeners REMEMBER having-listened. Not just opportune in diary markets, where we want diarykeepers to round-up. 😉 In PPM markets, awareness drives use. So, in both cases, ratings are a memory test. And this matters even if you don’t subscribe to ratings, because advertisers need prospects to hear that tire commercial multiple times.

So, it’s worth your time to review all imaging and promos now airing. Of each piece, ask yourself: What does this accomplish? Does this convey why/when/how the listener should/can listen more often?

To hear 21 examples of imaging work I’ve done for client stations, click “DO listeners understand why to spend more time with you?” at HollandCooke.com

OK…ONE exception…

I asked my bud, who sold a lotta radio for a lotta years: “What if the request to buy ONE commercial was a pop-the-question surprise, to air when the hopeful groom knew she would be listening?”

“Ka-CHING!” he winked, “and I’d nick him good! You know what that ring cost?”

Holland Cooke (HollandCooke.com) is a consultant working at the intersection of broadcasting and the Internet. He is the author of “Spot-On: Commercial Copy Points That Earned The Benjamins,” a FREE download; and “Your Trusted Voice: How to Attract New Clients More Efficiently than Competitors Who Spend a Fortune on Advertising.” Follow HC on Twitter @HollandCooke

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KBLA, Los Angeles Expands “A More Perfect Union”

Smiley Audio Media’s Los Angeles talk station KBLA “Talk 1580” announces the expansion of the program hosted by the station’s chief national affairs analyst Dr. Nii-Quartelai Quartey titled, “A More Perfect Union” that now airs daily from 1:00 pm to 2:00 pm. KBLA says, “Dr. Quartey, an ‘Oprah’ showim alumni and Washington, D.C. insider with L.A. street credibility promises a daily dose of what’s trending in national politics that goes beyond the headlines… now airing five days per week, ‘A More Perfect Union’ promises to deliver national news of consequence, informed opinion, and analysis beyond the headlines… This one-hour national public affairs program, executive produced by Tavis Smiley, will feature notable journalists, industry leaders, lawmakers, changemakers, tastemakers and ordinary people motivated to do their part to reach beyond today’s divisions, make sense out of news of the day, and offer us all a chance to build a more perfect union.”

Industry News

Michael Harrison Appointed Executive Advisor to UNESCO for the UN’s Celebration of World Radio Day 2024

TALKERS founder and longtime radio programming pioneer Michael Harrison has been appointed by the United Nations Educational, Scientific and Cultural Organization (UNESCO) to the position of Executive Advisor for the 2024 presentation of World Radio Day (WRD), celebrated each year on February 13.

The theme of the 2024 celebration is Radio: A century informing, entertaining and educating.  

Harrison issued the following statement: “In an era marked by the dizzying speed of technological innovation and the rapid obsolescence of one shiny new platform after another, radio is beginning its second century of service as one of the most dependable and widely-utilized forms of media in the world. WRD’s mission in 2024 will be to shine a broad floodlight on radio’s remarkable past, relevant present and promise of a dynamic future. The opportunity provided by the 100-year-plus milestone of radio along with the medium’s endorsement by the United Nations begs to be trumpeted at full volume. I am honored and invigorated at this delicate time in history to be able to participate in helping to celebrate this glorious, iconic medium on a global level.”

UNESCO has posted the following statement: “For many generations, radio has remained the most far reaching, easily accessible communication medium that informs and entertains all sectors of society. While in some regions it has been used to fuel hatred, divisions and conflicts, a lot of progressive legislation and regulatory mechanisms have been passed in many countries resulting in radio that broadcasts balanced news, programs and practices independent journalism in general.”

The statement continues: “Over the years radio practitioners have received training to improve their professionalism and adapt to changing editorial and ethical demands as well as technological developments especially radio’s incorporation into new popular digital platforms. Increasing access to reliable information and reaching audiences in remotest parts of countries in different languages, regardless of literacy levels, have been some of the greatest attributes of radio, still to be surpassed by any other media.”

Every year, UNESCO offers radios stations copyright-free material and suggests some ideas that radio stations could include following the annual themes decided by the WRD Committee, such as special radio shows and audios, open house, broadcast exchanges and increased listener interaction, among others.  Harrison will play a key role in facilitating these processes for 2024.

While UNESCO coordinates World Radio Day activities at a global level, UN member countries, through their radio stations and media stakeholders, celebrate the day in a variety of ways they see fit, including offerings of some optional 13 program ideas offered by UNESCO, information, news, audio and video resources every year.

Harrison will be reaching out to radio industry leaders worldwide to, as he says, “Do our best to raise awareness of radio’s ongoing importance and value and help the broader industry achieve that worthy goal, integrating into the new technology and social norms of this remarkable new era.”

Industry Views

Pending Business: No Time for the Fat Lady

By Steve Lapa
Lapcom Communications Corp
President

imIf you are a seller in the terrestrial radio business, please listen carefully. That faint voice you hear could be the Fat Lady warming up – old Brunhilde ready to wrap it up and put an end to that long, sad Wagnerian opera, known as traditional, transactional radio sales.

I’m not kidding here, folks.

When one of the big boys on the ownership side starts getting serious about real-time bidding for radio inventory, we are talking GoogleYouTubeAdSense-style modeling and that can move your radio station’s ad inventory faster than the super computers used to create this year’s NFL schedule.

Did you hear about what it takes to appease CBS, NBC, ABC, FOX, Paramount, ESPN, Amazon, and YouTube when they spend $112 billion in rights fees? Let us just say, you can’t please all the buyers all the time, but if you want to please some of the buyers some of the time you forget the sticky notes and call in the super-computer guys. I digress.

Not familiar with the bidding process developed by Google for ads primarily on YouTube videos? It is as easy and as much fun as eBay, Vegas, and your favorite silent charity auction all rolled into one.

Recent estimates put Google’s YouTube ad income at about $30 billion, arguably double the size of the entire commercial radio business. This of course does not include the estimated $165 billion from Google search ads, etc. They know the real-time bidding process better than any of us.

Imagine yourself a radio station owner, like I was, only this time having the daily revenue responsibility of 16 commercials per hour on 25 news/talk radio stations. Even if you focus on Monday-Friday and the traditional 6A-7P model, do your math, then think like a pro. NFL 2023-style supercomputer or old school peddle power? The caveat? Has anyone reading this column spoken to a human seller from the Google bidding platform? OOPS! There goes that Fat Lady again, getting a little louder this time.

Not so fast, Fat Lady, there is a silver lining for the skilled, high-achieving seller in this high stakes, real-time bidding future. Remember, Bugsy Siegel started some of this “bidding” on the Vegas strip in 1946. “Monday Night Football” launched in 1970 moving TV coverage into a multi-billion-dollar ad machine and Google started the online version of all this somewhere in 2005. My point is that fine-tuning for profit takes time and resources. The big boys just gave you a peek behind the curtain and showed you the future. The sellers who worked for me heard this opera in 2007, when one million iPhones were sold. That number now is over 2.3 billion. The future is here and moves fast. Refine your skills daily, learn, grow, and become so valuable to your organization, your name is always at the top of the “Don’t even think about it” list.

Someone please tell the Fat Lady to stop warming up and find a different stage… for now.

Steve Lapa is the president of Lapcom Communications Corp. based in Palm Beach Gardens, FL. Lapcom is a media sales, marketing, and development consultancy. Contact Steve Lapa via email at: Steve@Lapcomventures.com

Industry News

Top News/Talk Media Stories for Week of June 26 – 30

The Hunter Biden plea deal and allegations of Justice Department interference in the IRS investigation came together as the most-talked-about story in news/talk media this week, landing atop the Talkers TenTM. At #2 this week was the Supreme Court’s rulings, including shooting down the independent legislature theory, followed by the 2024 presidential election at #3. The Talkers TenTM is a weekly chart of the top stories and people discussed in news/talk media during the week and is the result of ongoing research from TALKERS magazine. It is published every Friday at Talkers.com. See this week’s complete chart here.

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TuneIn Offers Free Digital Transmission to AM Radio Stations

Audio content aggregator TuneIn is offering FCC-licensed AM broadcasters in the U.S. access to its analytics service Amplifier and increase the sound quality of their digital broadcasts for free with TuneIn On-Air. The company says, “With the accessibility of terrestrial radio on the decline, from electric vehicles without receivers to smart home systems that rely entirely on digitallyim streaming content, the industry is at a critical crossroads. TuneIn On Air digitally optimizes the reach of audio content to over 30 million TuneIn users across the country. Accessibility of AM content also increases to over 200 connected devices that partner with TuneIn, including, but not limited to, Amazon Alexa; Google Home; Sonos and Bose speakers; all iPhones and Android-based phones; and Tesla, Fisker and VinFast electric vehicle integrations.” TuneIn CEO Rich Stern adds, “The future of AM Radio is on the top of all of our minds. TuneIn is committed to helping AM radio thrive in the digital world. It offers such a vast and rich library of audio programming that is integral to millions of Americans’ daily lives. Offering AM broadcasters the opportunity to digitize through TuneIn On Air for free is one way we can build a brighter future together.”

Industry News

WFNC-FM Food Drive Assists Fayetteville Food Bank

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Cumulus Media’s news/talk WFNC-FM, Fayetteville, North Carolina announces that the station collected a total of 15,780 pounds of non-perishable food items for Fayetteville’s Second Harvest Food Bank through a food drive and live broadcast on Saturday (5/13). Morning show host Jeff “Goldy” Goldberg (pictured above posing for a picture with some donors) broadcast live from a Food Lion grocery store.

Industry News

“Trench Warriors” Sales Panel Set for TALKERS Conference

A tell-it-like-it-is sales panel has been set for TALKERS 2023. Titled, “Generating Talk Radio Revenue in A Digital World,” the roster will feature a diverse group of speakers focusing on the sales challenges facing middle market owners and operators keeping their outlets financially afloat in an increasingly competitive and disruptive media environment. The session will be introduced by Doug Stephan, host of the industry’s longest-running daily nationally syndicated radio talk show, “Good Day” and CEO/founder of Stephan Multimedia, its (and a number of other programs’) parent company. The panel will be moderated by nationally respected radio sales consultant Steve Lapa, president of Lapcom Communications Corp and former longtime GM of South Florida blow torch WFTL, Fort Lauderdale/Miami. Panelists include (in alphabetical order):  Vince Benedetto, CEO, Bold Gold Media GroupPaul Gleiser, host/owner, KTBB-FM-AM, Tyler, TX; Todd Starnes, host/president, “The Todd Starnes Show” syndication/owner, KWAM, Memphis; Paul Vandenburgh, host/owner, WGDJ, Albany, NY and Michael Zwerling, host/owner, KSCO-AM/K281CA and KOMY, Santa Cruz. TALKERS VP/executive editor Kevin Casey states, “This session features a panel of radio professionals who are in the trenches, wearing several hats, and facing the challenges of balancing local business with agency revenue set against the backdrop of digital disruption that is affecting everyone in today’s media. It will focus on overcoming objections while capitalizing on amazing opportunities.” There will be more than 60 distinguished industry speakers at TALKERS 2023, the 26th annual installment of the talk media industry’s longest running and most important gathering. It is quickly heading toward an early sellout – so register now.  See more about the agenda, registration, sponsorship and hotel information here.

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Wisconsin Firm Attempting Counterpoint to Conservative Talk

A story in WisBusiness profiles the new statewide radio network in Wisconsin called Civic Media whose goal is to “offer a ‘counterpoint’ to conservative talk radio while elevating local and state-level issues.” Company CEO Sage Weil – described as “a successful software developer and a major Dem donor in the state” tells the publication that the “ongoing erosion” of local media is an obstacle that needs to be overcome. He says, “Civic Media’s mission is to refocus our attention on state and local issues, and we’re doing that by building a network across Wisconsin of hometown radio stations that are bringing as much local and state-based content to the airwaves as we possibly can.” The piece says that Civic Media has been acquiring radio stations, but it appears it is leasing at least some of them, such as WMDX-AM/W224EG, Madison “Mad Radio” which is owned by Good Karma Brands. Regardless, it is presenting programming on about a dozen stations with its eye on having about 20 stations in its network. Weil says the network is trying not to be positioned as liberal talk. “We don’t take sides as far as one political party over the other, except that our core values and mission … are around things like democracy, transparency and so on. It’s very difficult to be pro-democracy and not be voting for, you know, Democrats these days.” Read the whole story here.

Industry News

Audacy Q4 2022 Revenue Down Slightly; Full Year Revenue Up 3%

Reporting its financial results from the fourth quarter of 2022 and for the full year, Audacy says net revenue in Q4 was $342 million, a decline of 0.8% over the same period in 2021. The company reported income of $12 million for the quarter. For the full year of 2022, net revenue was $1.25 billion, an increase of 3% over the full year 2021. However, the company’s posted loss widened as it reports a loss of $140.7 million, compared to the loss of $3.6 million it reported for 2021. Audacy breaks its report down by revenue source and reveals local andLogo - Graphics national spot revenue for 2022 was $798 million, down 0.2% from 2021. Digital revenue for 2022 was $259 million, an increase of 8.9% over 2021. Network revenue in 2022 was $89.9 million in 2022, an increase of 6.9% over 2021. The company also breaks down its radio revenue by format and notes that while revenue from music-formatted stations in 2022 was down 1.3%, revenue from news and talk stations was $199.7 million – up 2.3%, and revenue from sports talk stations was $264.3 million – up 5.2%. Audacy president and CEO David J. Field says, “Having started 2022 on a great note with revenues up 14% in the first quarter, we ended the year with revenues down 0.8% in the fourth quarter as challenging ad market conditions persisted. For the full year, revenues were up 3%. Fourth quarter David J. Field - Audacyexpenses grew 9% due to accelerated recognition of podcast expenses, but we anticipate that expenses will be up low single digits in the first quarter and fall below 2022 levels beginning in the second quarter. We continue to vigorously execute our plan to navigate the storm and to position the company for recovery when business conditions improve. Our liquidity improved from $115 million at the end of September to $145 million at year end. With the sale earlier this month of $17 million of towers, we have now completed $73 million in non-strategic asset sales to bolster our liquidity and to support our continued compliance with our financial covenants. We are making solid progress on our key growth drivers including our reinvented streaming audio platform, our national enterprise business development, our podcasting and digital marketing solutions businesses, and our promising ad tech and ad product roadmap. Looking beyond the challenging current macro environment, Audacy has a strong and differentiated, scaled, competitive position in the dynamic and growing audio space and is deeply focused on continuing the work to capitalize on the opportunities and drive a healthy recovery.”

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iHeartMedia Q4 2022 Net Revenue Rises 6%; Full Year Up 10%

iHeartMedia reveals operating results from the fourth quarter of 2022 and for the full year of 2022. The company says net revenue for Q4 was $1.12 billion, an increase of 6% over the same period in 2021, and full year net revenue for 2022 was $3.9 billion, up 10% over the previous year. The company reports net income of $80.6 million for Q4 of 2022 and a net loss of $262 million for the full year. iHeartMedia breaks its results intoiHeart - Logo three segments. The Multiplatform Group (including broadcast stations, networks and sponsorships & events) reports Q4 revenue of $732 million – a 0.9% increase over Q4 2021. Broadcast revenue grew $3 million, while Networks declined $5.5 million (4.1%). Revenue from Sponsorship and Events increased by $8.1 million (12.1%). The Digital Audio Group reports revenue of $301 million in Q4 of 2022 – up 10.2% Robert Pittman - MTVover Q4 of ’21. Podcast revenue increased by $16.4 million (16.9%). The Audio & Media Services Group reports Q4 2022 revenue of $94.5 million – an increase of 44.3% over the same period in 2021. iHeartMedia chairman and CEO Bob Pittman says, “We are pleased to report another quarter of solid operating results for iHeart in consumer usage, revenue, and earnings growth. The fourth quarter was our best quarter for Revenue and Adjusted EBITDA – and on a full-year basis, in 2022 we generated the highest revenue and the second highest Adjusted EBITDA and Free Cash Flow year in iHeart’s history. Even in this continuing challenging and uncertain economic environment, we continue to make strong progress in our transformation of iHeart into a true multiplatform audio company – driven by innovation, supported by data and technology, and powered by the largest sales force in audio – and we are positioning iHeart to take advantage of the coming economic recovery.”

Industry News

WWO: New Data Shows Sports Listeners More Engaged

In a new blog post from the Cumulus Media | Westwood One Audio Active Group reveals data from new studies of the AM/FM radio audience for play-by-play sports. Westwood One says, “Two new studies reveal while NCAA March Madness games are available both on TV and AM/FM radio, each broadcast has a very different audience profile. The TV audience consists of casual sports fans. The AM/FM radio play-by-playWestwood One - Westwood One audience is far more passionate and engaged. This distinction has a significant impact on advertising effectiveness.” Highlights of the analysis include: 1) NCAA Basketball AM/FM radio listeners are a desirable group of consumers: They are more likely to work full time and are younger than the average American; 2) The NCAA March Madness AM/FM radio audience is highly engaged with sports: MRI Simmons finds NCAA March Madness AM/FM radio listeners attend many sporting events, seek out sports information on their phones, and are likely to play fantasy sports. The high levels of engagement translate into greater advertising effectiveness; and 3) NCAA March Madness AM/FM radio listeners are likely to make purchases across key consumer categories: AM/FM radio delivers consumers who are likely to buy a new or used vehicle, switch insurance providers, move residence, and refinance their mortgage. See the complete study results here.

Industry News

Curtis Sliwa Promises GOP Will Take on AOC and Caban

77 WABC Radio talk host – and New York City Republican operative – Curtis Sliwa is quoted in the New York Post saying the Republicans will field candidates to challenge U.S. Rep Alexandra Ocasio-Cortez (D-NY) andCurtis Sliwa - The Curtis Sliwa Show Queens councilwoman Tiffany Caban in the next elections. Sliwa tells the Post, “We’re going into the belly of the beast of the Democratic Socialists of America in New York City. We’re going to take on AOC and Caban. This is Concord and Lexington. We’re talking to regular people in Astoria. They don’t support defunding the police and defunding the jails.” Sliwa hosts the daily “Rip ‘n’ Read with Curtis Sliwa” show that airs from 12:15 pm to 1:00 pm on Red Apple Media’s WABC-AM and WLIR-FM. Read the Post story here.